Even though Google continues to evolve and improve its algorithm to better match searchers to relevant content, some businesses are still choosing to use older ‘SEO best practices’. As a result, their websites are often at the top of the search engine results page, while the websites of more modern-day practitioners are relegated to the second page or beyond. This is a problem. The competition has never been fiercer, and if your goal is to grow your business online, it’s essential to keep up with the latest SEO trends. Luckily, there are still some useful tips and tricks you can incorporate into your SEO strategy that will have you beating the competition in no time. One of the best tools to help you achieve this is the free SEO toolkit from SEOTools.com. Let’s take a look at the top 5 reasons why this toolkit will have you covered for all of your SEO needs…
Access To The Most Recent Trends
With the rise of social media and influencers dominating the content world, it’s easy to get distracted by the latest trends and not focus on the fundamentals. However, having a clear-cut strategy that you can refer back to whenever you need to is key if you want to rise above the competition. The good news is that the SEOTools.com SEO toolkit contains all of the important SEO elements you need to form a solid foundation for your website. Whether you’re a small business owner looking to improve your SEO rankings or a marketing manager responsible for overseeing the work of your SEO specialists, this tool will put you at ease and allow you to get the most out of your SEO efforts.
SEO is a constantly evolving science and it doesn’t always fit neatly into a single technique or tool. Your best chance of outranking your competition is by continuously measuring and analyzing the performance of your website. The ability to track the results of your efforts in real-time through the use of Google Analytics is vital for proving the worth of your SEO strategy. This is why the SEOTools.com SEO toolkit simplifies the complicated process of analyzing and tweaking your SEO strategy and builds confidence in your ability to achieve superior results.
An All-in-One Platform For All Your SEO Needs
The rise of automation and artificial intelligence has made a lot of complex tasks simple. Thanks to platforms like HubSpot, which provide all of the essential functions you need to grow your business (e.g., marketing, sales, and customer service) while eliminating all of the tedious tasks, you can stay focused on what’s important. The same concept applies to SEO. Not only will using a tool like the SEOTools.com SEO toolkit make your life a lot easier, it will also free up time to focus on more important tasks.
To give you a better understanding of what the SEO toolkit can do for you, take a look at the top three items on our list of features:
- Backlink Analysis
- On-site SEO Optimization
- Off-site SEO Marketing Campaigns
Each of these elements is extremely useful and will allow you to make the most of your SEO efforts. The first two are vital for gaining search engine rankings while the third will help you gain more customers via SEO marketing. If you’ve been ignoring or undervaluing SEO as a form of marketing, these tools will help you realize its potential.
SEO Tips And Tricks From Industry Pros
One of the best things about the SEOTools.com SEO toolkit is that it comes with a digital copy of the bestselling book, “Rocket SEO: The Definitive Guide to Search Engine Optimization in 2019” by Kristie Brooks. The tips and tricks in this e-book are proven to help boost your website’s SEO rankings and gain more qualified traffic from search engines. This is why we’ve included it in our list of features.
The SEO techniques and strategies discussed in this e-book will form the basis of your SEO plan and the SEOTools.com SEO toolkit will help you implement them effectively. Many of the tips and tricks presented in this resource are applicable to all industries, however, some of the strategies may not be. If you’re looking to grow your business online or if you’re already doing SEO and want to make the most of this e-book, then the SEOTools.com SEO toolkit is a must-have for your kit.
Access To Local Data
If you run a business in a particular area, it’s essential to focus on attracting potential customers from that location. Google My Business helps you optimize your SEO strategy by enhancing your local listings and connecting them to the internet. Your customers can discover your business anywhere while searching for local businesses on their smartphones. Using Geo-targeted keywords, you can attract potential customers to your door. The more you enter, the more relevant results you’ll get.
Similarly, the local SEO module in the SEOToolkit provides you with all of the important information you need to get started with local SEO optimizations for your website. In addition to helping you choose the right set of keywords, this tool will also analyze potential customers’ search behavior and tell you which areas to focus on first.
An SEO Tool For Non-techies
If you’re a business owner who isn’t overly tech-savvy or a marketer who isn’t an expert in SEO, this may be the tool for you. The SEOTools.com SEO toolkit provides you with all of the information you need to get started with SEO, including keyword research, setting up tracking, and analyzing the performance of your website. While this may not seem like a selling point, we think it’s important to point out that many businesses have succeeded in attaining high search engine rankings without having an in-house SEO team, thanks to platforms like HubSpot.
By offering all of the necessary functionality within one platform, HubSpot makes SEO easier to understand and more accessible for non-techies. This is a critical mass in terms of the target audience for this tool. If you want to rise above the competition, you need to ensure that your website is showing up in the search results for your chosen keywords.
Choosing The Right Keywords
In the beginning, you’ll want to choose some easy, popular keywords to incorporate into your site’s content. Ideally, you’ll want to choose 3-5 keywords that are relevant to your business and have the highest search volume. It’s also important to keep in mind the competition for each keyword and make sure that your chosen keyword has several competitors (ideally, more than 10). Once you’ve chosen your keywords, you can move on to the next step.
The next step is to research the keywords you’ve chosen and learn more about how visitors behave on your chosen platform. Do some research on your chosen keywords in the form of outreach, web traffic analyzers, and forums to see what others are doing and how others are performing. Using some of these tools can help you choose the right keywords and learn more about the potential volume of traffic they can generate for your website.
The final step is to create a strategy for choosing the right keywords and analyzing the competition for each of your chosen keywords. This will help you determine which keywords to work on first. Once you’ve got your strategy in place, you can move on to the more technical aspects of SEO. Deep down, you’ll want to ensure that your chosen keywords are relevant to your site’s content and that your website is optimized for Google search.