Online Marketing Seminars: How to Make the Most of Them

You have a product or service to sell. You decide to take the
brave step and go online to try and drum up some interest in your
brand. Perhaps you’ve seen the term “affiliate marketing” and
wondered what it meant. Or, maybe you’ve heard of the
“Online Marketing Seminar” and wondered what that was all about.

Fear not! We’re here to help. In this blog post, we’ll cover all
the bases. From defining affiliate marketing to explaining the
various types of online marketing seminars, we’ll tell you what to
expect and how to make the most of these valuable interactions.

What is Affiliate Marketing?

If you’re not familiar, affiliate marketing is a type of
“performance-based marketing” that allows you to earn a commission
when someone clicks a product or service link (also known as an
affiliate link) on your blog and buys a product or service
affiliated with that blog post. Typically, you’ll promote a
product or service that you’ve tried and tested, have confidence
in, and know that others will be interested in purchasing. The
great thing about affiliate marketing is you truly don’t need to
have a huge audience to get started. You can literally start
affiliate marketing today and make money online within minutes.

There are many advantages to this type of marketing. For
example, it’s totally passive, you don’t need to spend huge
amounts of money on ads or paid social media campaigns to get
traffic. And, if you do decide to promote a paid product or
service, you’re bound to make money in the long run because
people are likely to be interested in what you have to say once
you prove you’re an expert in your field.

The Difference Between Affiliate Marketing and Other Types of Marketing

Often, people confuse affiliate marketing with regular
marketing or advertising. However, affiliate marketing is
significantly different and has its own set of rules and
requirements. Here are the most significant differences.

Transacting vs. Converting

Regular or traditional marketing is typically focused on
inducing buyers to take some action, whether that’s making a
purchase, signing up for a newsletter, or contributing money
to a cause (most charities and non-profits use a type of
marketing called “sampling” to gain new customers).

In contrast to traditional marketing, which tries to get
people to go out and buy a product or service, affiliate
marketing focuses on bringing customers to your website,
establishing trust, and then convincing them to make a
purchase or take an action (such as subscribing to a
newsletter or following you on social media) by providing
value-added content that’s relevant to their needs.

In short, affiliate marketing is much more about building
relationships and encouraging people to act than it is about
selling a product or service. In a nutshell, you’re selling
confidence.

Pricing, Segmentation, And Measurement

Many brands get frustrated when they spend tons of money
on traditional advertising only to discover their audience is
more expensive than they thought and they have to reduce their
pricing to maintain profitability. That’s why it’s best to do
some research into the pricing of comparable products before
setting your own pricing. In addition, you should always
provide customers with clear and transparent information about
what they’re buying (i.e., free shipping, handling fees, etc.)

The great thing about affiliate marketing is there are no
barriers to entry. You literally can start making money
immediately. However, this also means there are no guarantees
when it comes to making money online. You’ll need to put in
the work to learn from successful marketers and experts in the
field. Fortunately, the information you need to know and the
skills to implement are all within your reach. So, let’s get
started.

Types of Online Marketing Seminars

Before we get into the dos and don’ts of each type of
seminar, it’s important to understand what they are. So, here
are the most common types of online marketing seminars:

Product Review/Comparison

If you’ve ever shopped online, you know how important it is
to review products and compare prices before making a purchase.
Well, review-based marketing (also known as “showrooming”) is
simply reviewing a product or service (typically a new
product or service introduced to the market or a newly
discovered cheaper alternative) and then selling the product or
service at a discounted rate. The goal is to encourage people
to purchase the product or service you’re reviewing while
reminding them that you’re an expert in your field and
therefore might be able to provide advice on how to make the
best purchase.

This type of marketing usually takes the form of a blog
post, a YouTube video review, or a social media shout out. Not
only does reviewing products help potential customers make the
best decision possible when purchasing a product, but it also
gives you the opportunity to engage with them and build
relationships that might lead to future business or
co-marketing.

How to Market a New Product

So, you’ve discovered a new and improved version of a
product you already sell. Or, maybe you’ve created a brand new
product and are looking to find a way to market it to
potential customers. In either case, you’ll need to do some
research to find out what methods of marketing would be
effective for your product. You’ll also need to make a
decision on whether or not to use paid ads or sponsored posts to
market your product. In most cases, you’ll decide to go the
paid advertising route.

If you opt to use paid ads, you’ll simply need to create
advertisements for the product you’re promoting. Simply leave
your website address and details about your product in the
comment section of the ad. You’ll also need to decide how much
you’ll spend on each type of ad. Usually, you’ll want to
test-run a few ads before hitting your target audience.

Basic Training In SEO

SEO, or Search Engine Optimization, is the process of
getting your website or blog to appear at the top of a
results page when someone searches for your product or service
on a search engine (i.e., Google, Bing, or Yahoo!).

The better your SEO, the more likely your website or blog
will appear near the top of a search results page when
someone searches for your product or service. Typically, you’ll
want to focus on getting inbound links, building a following
on social media, and creating compelling content that’s
extremely relevant to your target audience.

There are dozens of strategies you can implement to get
started with SEO. However, you don’t need to know all
there is to know. Simply follow the basics and above all, make
sure you build useful content that people value. You can also
check out our SEO webinar for a comprehensive guide to getting
started with a simple and proven method to outperforming your
competition.

Customer Relationship Management (CRM)

If your product or service is something that companies
typically buy in large quantities and there’s a lot of
competition, it’s important to keep in mind that your
customers are the key to your success. Without them, you
literally have no customers. So, it’s essential you build a
relationship with them and learn how to best provide
satisfaction through continuous communication and follow-up.

One of the simplest ways to build a stronger relationship
with your customers is by using a customer relationship
management (CRM) tool. CRM’s are software platforms that
track all your customer interactions, from engagement to
delivery and follow-up. With a CRM, you can easily see the
moments when you’ve engaged with a customer and follow up with
them to make sure their experience was valuable.

You can also use a CRM to segment your customers into
categories, based on their interests, so you can send them
specific emails or newsletters to keep them engaged and
up-to-date on the latest trends and happenings in your niche. In
short, a CRM will help you connect with your customers and
ensure they’re always heard and valued.