You’ve been planning and saving for this day for a while now, so it’s about time you got to make that big pay off.
EMSeminare—the Digital Marketing bachelor’s degree—is now available online, so you can complete your bachelor’s degree in the comfort of your home. Earned online, this accredited EMSeminare degree is still worth the same as a traditional EMSeminare degree. It’s just brought to you online.
This is the future of learning, and it’s one that many accredited institutions are embracing. In fact, the demand for online learning has increased by 37% between 2016 and 2017.
If you’re looking to enter the workforce or advance in your current position, you need to understand how to succeed in online marketing.
The Role of Digital Marketing in Advance Marketing, Sales, and Delivery
The fact is, the role of digital marketing (not to be confused with SEO or content marketing) within the modern marketer’s toolkit is at an all-time high. What used to be the domain of marketing researchers is now the responsibility of digital marketers.
The lines between marketing and sales have blurred, and marketing analytics toolsets have become a standard part of the marketing mix. As a result, the job outlook for digital marketers is looking very positive.
The reason for this change is simple. Consumers have changed the rules of the game. They’ve gravitated towards digital marketing as a way of learning about brands and their products, and as a result, marketing departments have begun to embrace this new media. This change has been fueled by the growth of social media platforms like Facebook and Instagram, which were originally designed for consumers to share content and connect with others.
Find Your Niche
Traditional marketing, especially when done online, gets a bad rap as being “generic.” The truth is, though, being generic is the key to success for many online marketers right now. Why?
If you want to succeed in the cutthroat world of digital marketing, you need to find your niche. There are hundreds of niches and hundreds of different industries that you can dive into. What we are witnessing right now is a shift from brand advertising to product advertising. This shift has allowed a whole new level of competition. It has also created the need for specialized knowledge in product marketing, sales, and delivery.
The idea behind finding your niche is to narrow down your target audience and focus on a small segment of that audience. When advertisers and marketers can target the right audience with tailored offers, the result is powerful. For example, if you identify that women between the ages of 18 and 24 are interested in fitness, you can then target adverts to them offering high-quality exercise equipment.
Create Complex Tasks That Require Multiple Steps
Marketing is all about creating and maintaining relationships with potential customers. The more complex the task, the better. This is where things start to get a little bit tricky. When we think about marketing, many of us think about a short-term strategy using a single channel (usually email or social media).
What most online marketers don’t do is take the time to step back and analyze their progress. If you want to grow your business, you must ensure that every part of your strategy is working together. This means that you must create complex tasks that rely on several channels and multiple steps. While this might sound difficult, the ability to track the performance of your campaigns and analyze the results is a skill that every marketer must possess.
Use Technology To Your Advantage
This is a big one. The role of technology in online marketing is evolving, and we are now witnessing the rise of automated email campaigns, pixel tracking, and advanced web analytics. The better you get at using technology to your advantage, the faster you will grow your business.
The unfortunate truth is, not everyone is a tech genius. This is where automation comes in. With automation, you can take advantage of the many different technologies and the fact that most businesses have become completely digital. This can result in significant cost savings, reduced workloads, and higher productivity. Plus, you can conduct entire marketing campaigns without ever leaving the comfort of your desk.
Be The Go-To Source For Your Niche
No one really knows everything, especially in a field as vast as marketing. This is why we rely on authoritative sources to provide the information that we need to succeed. While everyone in marketing is not created equal, few people possess the specialized knowledge that you need to succeed in this field. You must be the go-to source for your niche—that is, the first place that people come back to when they have questions about your niche.
Your degree won’t make you an expert in digital marketing, but it will put you ahead of the competition. You’ll also gain valuable job contacts who can help you navigate the digital marketing landscape. A well-rounded education is the key to thriving in this field.
To sum it up, success in the digital marketing world depends on four things:
- The tools you use (both within and outside of your campaigns)
- Your research skills
- The people you surround yourself with (both inside and outside of your business)
If you want to be the best in your niche, you must focus on all four. If you can do this, you will truly be able to call yourself a marketer.