Every year, more people become more dependent on digital tools so it is imperative that marketers understand how to effectively use digital marketing to communicate with potential customers and how to measure the success of those campaigns.
Fortunately, there are seminars in Münster that teach you exactly that. The Information Management Institute (IMI) in Münster, Germany, has posted a free online marketing seminar for beginners that you can sign up for. The course is presented by Wiebo.com, a digital marketing agency that focuses on providing consultative advice and marketing automation software.
“This seminar teaches you the basics of digital marketing, including how to create a digital strategy, how to use SEO, PPC (Pay Per Click) and social media to promote your business, and how to measure the success of your campaign,” said Andreas Görner, managing director of IMI Münster. “With the ever-changing technology and increased customer engagement through the use of digital channels, it is essential that marketers and businesses develop the skill set to succeed in this space.”
The seminar is broken down into five parts including:
- An introduction to digital marketing,
- Search engine optimization,
- Pay Per Click (PPC),
- Social media marketing,
- And finally,
- How to measure the success of your digital marketing campaign.
Whichever stream you follow, you will learn a lot from the course and at the end of the day, you will be able to apply what you learned to your own business.
Here’s a short snippet of what you’ll learn in the online marketing seminar in Germany (click on the blue button to learn more):
Digital Marketing (New Business)
This is the part of the course where you will learn about the different types of marketing that exist today and what makes them unique. You’ll examine how traditional marketing methods compare to digital marketing and why marketers may prefer one approach over the other (i.e. why online marketing is better than traditional marketing).
You’ll begin by learning about New Business, which is essentially marketing to attract new customers and retain the existing ones. This type of marketing is usually applied to smaller businesses that don’t have the budget for large-scale advertisements or social media campaigns. Instead, they use inexpensive methods like search engine optimization and pay-per-click advertisements to gain exposure and gain customers.
Search Engine Optimization (SEO)
SEO is the process of enhancing the appearance of your website within search engine results. Using tools like Google Analytics and SEO tools, you can track the success of your SEO campaign and optimize future campaigns based on your findings.
Webinars such as the one offered by Wiebo.com are a great way to learn SEO. Not only do they provide specific on-demand training, but they also allow you to ask questions live and receive answers from Google search experts. This is also a great place to find out how to beat your competitors in the search results.
Pay Per Click (PPC)
PPC, or Pay Per Click, marketing is basically paying to have your website or specific web page appear at the top of search results when a user enters a specific keyword or keyword phrase into a search engine. You can achieve this through Google AdWords, which is one of the most popular PPC platforms, or other similar platforms.
PPC can be an effective way to reach potential customers who are already searching for solutions to their problems. With PPC marketing, you are essentially paying to have your business be the one that pops up when a customer types in a search query and clicks on one of the results. It’s a fast and easy way to gain exposure and draw in potential customers who are most likely to be interested in your product or service.
The main disadvantage of PPC is that you are only charged when a user clicks on your result (known as pay-per-click advertising). So, if a user doesn’t click on your result, you’ll never know if that was because they didn’t find what they were looking for or if it was because they didn’t click on your result due to it not being the best match for their search query.
Social Media Marketing (SMM)
SMM, or Social Media Marketing, is all about getting people to interact with your brand whether it’s through social media platforms like Twitter and Facebook or other sites like YouTube and Pinterest. This type of marketing relies heavily on having a strong social media presence.
As the name would suggest, social media marketing is all about using social platforms to promote your product or service. Your social media strategy may focus on different platforms and multiple forms of content – from text and images to video – depending on your niche.
If you are unfamiliar, Twitter is a social media platform where users can post and share short messages, often referred to as ‘tweets’. Facebook is another similar platform where users can post and share messages. Pinterest is an image-based social media platform where users can ‘pin’ items that they find inspiring or relevant to their industries or businesses. Finally, YouTube is a video-sharing site where users can upload and share videos – like product demos, FAQs or answers to common questions, etc. – that businesses can use to their advantage.
YouTube is the most popular social media platform, with over 1.9 billion monthly active users (as of September 2021). It is also one of the most effective platforms for marketing because users can easily find and watch videos on a wide range of topics. As a result, your business can gain credibility and brand recognition when consumers learn about your company through a YouTube video.
How To Measure The Success Of Your Digital Marketing Campaign
Finally, you’ll learn how to measure the success of your digital marketing campaign. One of the most effective ways to do this is through Google Analytics, which provides you with all the data you need to identify the channels that work best for your business and determine which are providing the best return on investment.
“Being able to measure the success of a digital marketing campaign is critical. Without it, it’s difficult to know if your money and efforts are being spent effectively. The good thing is, measuring and analyzing campaign performance is fairly straightforward,” said Robyn Flipse, marketing manager at Wiebo.com. “With Google Analytics, you can track the performance of each campaign, analyze traffic and determine the efficiency of each channel. This allows you to continually refine your strategy and optimize your spending to achieve the best results.”
So, what are you waiting for? Start learning today!