From the world-famous Space Needle to the ever-expanding Magnolia Market, Seattle is a city that craves progress and innovation. It’s a place where you can feel free to express yourself, pursue your passions, and be your best self. In recent years, the city has become a bit of a hub for start-ups, with innovative companies like SurveyMonkey, Typeform, and BizEaze all established there. If you’re passionate about marketing, you’re in luck, because you can find plenty of opportunities to shine.
Where to Put Your Marketing Bets
If you’ve got a product or service that you think will be popular in Seattle, there are plenty of places you can put your marketing bets to work. From the massive stadiums where the MLB’s Seattle Mariners play to Qantana’s Shattuck Plaza, this city loves to party and socialize. This means there are lots of opportunities to market your product during popular events and festivals. You can also grab the attention of passers-by with a well-timed billboard or bus stop ad. And don’t forget about the ever-popular Amazon evergreen, which reaches customers as they’re driving to work in the morning. You can also use this as a place to conduct pop-up shops or offer free samples of your product.
No Advertising Ban Here
While there might be some ad avoidance tactics used in other parts of the country (such as New York), in Seattle you’ll find a totally different attitude toward advertising. In a city where people are passionate about art and culture, there’s no such thing as a ban on advertising. If anything, the opposite is true: there’s an overwhelming demand for quality content.
This is especially the case for bloggers and content creators, who can build a following thanks to a single impressive post. If you can connect with your audience over a compelling story, you’ll have no trouble converting them into customers. Plus, with so much content being created online, people are more accustomed to consuming information rather than being sold to. This means that marketers who get creative with their approach can have a greater impact than they would elsewhere.
A Focus on User Experience
One of the most effective ways to market your product in Seattle is through user experience (UX). This is because of the city’s focus on art and design, as well as its residents’ tendency to prefer simple, intuitive, and delightful user experiences. When developing your product’s UX, perform user interviews, observe customer behavior, and test different features to figure out which ones will make the biggest impact.
To put it simply, if you can make the experience of using your product or service better than whatever it is that your competitors offer, you’ll have a good chance of prevailing in a marketplace crowded with contenders. UX can also help you identify the target audience for your product or service – and whether you should even offer it in the first place – by providing you with key insights into how people interact with your product. For example, if you’re developing a real estate app, you might find that most users prefer to search for properties by location rather than by individual house features, as these are the most important things to them. In this case, your app’s UX could include a map-based interface, or it might mean providing the most informative, relevant information first before asking the user to make a purchase. Similarly, Airbnb’s UX research has shown that people want to feel like they’re getting something extra for free – such as a customized experience based on their previous purchases, information about upcoming promotions, and access to a trusted network – rather than paying for the privilege of using your service.
Key Insights From HubSpot
One of the most popular digital marketing agencies in Seattle is HubSpot. This is primarily because the company holds a unique place in the market. It does a bit of everything when it comes to marketing, including:
- Analysis and reporting
- Campaign management
- Web design and development
- Content creation
- Email marketing
- Social media management
- Paid advertising (including display, social, and affiliate marketing)
As a company, HubSpot promotes a culture of innovation and creativity and encourages its employees to explore and experiment with new ideas. It also holds seminars and workshops in-house to help educate its staff about different marketing methods and ensure that everyone is aware of the latest trends and techniques. This is in addition to providing a wealth of training materials online. Its commitment to staying at the forefront of marketing practice is clear from the products it offers and the services it provides. If you’re looking to get started in online marketing, you could do a great deal worse than HubSpot.
Why Affiliate Marketing?
Since its inception, affiliate marketing has been used as a tool to generate revenue – whether that’s been used directly through pay-per-click models or indirectly through different affiliate programs. Essentially, when a user clicks a marketing link or buys a product that’s been promoted in an email, the merchant pays the affiliate a commission.
This form of marketing can be highly effective because it relies on someone else to bring the customer – in this case the potential buyer of your product or service. Depending on the size of the commission, you might find that it’s a worthwhile strategy to target potential customers with affiliate marketing. For example, if you sell gym equipment and your affiliate program pays you a commission of $25 when a user signs up for a new gym membership with your affiliate code, you’re looking at a $5 investment (in this case, your affiliate marketing expenses) that could potentially generate up to $100 in revenue – not to mention the many other benefits that could arise from this type of marketing.
Marketing Mix Suitable for the Area
While there might be a lot of similarities between the Seattle market and markets elsewhere in the country (such as New York or Los Angeles), each one is different enough to require a specific set of marketing tactics. In most cases, you’ll find that marketing mix varies by region – from radio ads in the Washington area to billboards in other parts of the country. You’ll also want to tailor your approach toward specific demographics, such as the young professionals who tend to flock to Twitter or the baby boomers who can be found on Facebook.
Overall Review: Good For Entry-Level Jobs
With so much information available online, it’s important to identify what type of experience you should seek if you’re looking for an entry-level marketing job in Seattle. While there will always be a place for traditional advertising (such as magazine articles and billboards), the above will give you a good foundation for entering the workforce.