Online Marketing Scranton – What Should You Do?

No matter what industry you’re in, there’s always something new that you need to know about marketing and SEO (search engine optimization). One of the biggest changes occurred last year when social media marketing emerged as the preferred technique of marketers.

From YouTube to Twitter to Facebook, online marketers now have a plethora of platforms to promote their products. In 2019, it’s more important than ever to develop marketing strategies that will stand the test of time.

Luckily, SEO is a technique that has remained relevant for decades. With a little bit of effort, you can take advantage of the changing digital landscape to grow your business.

SEO Is Still The King (or Queen)

Although marketing and social media have taken the cake in terms of digital marketing popularity, search engine optimization (SEO) is still king (or queen) when it comes to attracting online customers and gaining online revenue.

According to HubSpot Blogs research, 83% of consumers have purchased a product or service because they found it through an online search. Moreover, 69% of online users have purchased a product or service because they found it through a search engine.

These numbers should tell you that SEO is still extremely important in today’s digital marketing world. However, you can no longer rely on a single form of media to drive traffic to your site. Increasingly, consumers are relying on multiple platforms to learn about new products and services. The following are a few tips to help you optimize your web content and SEO strategies to ensure that your website is building up a steady stream of organic traffic…

Create More Content To Build Up Authority

According to HubSpot Blogs research, 69% of online users have learned about a product or service through a search engine.

If you’re looking to grow your business online, you absolutely must be creating content for online marketers, whether you’re a seasoned pro or you’re just getting started. Building up a steady stream of authoritative content is the key to success online. When you’ve got some content that’s been around for a while, it shows that you’re an expert in your field and that your knowledge is valuable. Once you’ve established yourself as an expert in a particular industry, you can use your platform to teach others about your techniques and strategies.

Your blog isn’t the only place that you should be creating content; you should also be publishing articles on article marketing websites like Ezine Adviser. By publishing on these websites, you’re able to build up your reputation as an industry expert and gain more blog subscribers. When someone finds the useful information you’ve published, they’ll often subscribe to your blog. From there, they may well stumble across other content that’s valuable to them and subscribe to that, too.

Make Sure Your Website Is Mobile-Friendly

According to HubSpot Blogs research, 58% of users now visit the web from a mobile device. If you’re a business owner or an online marketer, you surely know that mobile-friendliness is vital if you want your website to be accessed by as many people as possible.

Having a responsive design is the simplest and most cost-effective way to ensure that any device (mobile or web-based) displays your website in a user-friendly manner. When someone visits your website from a mobile device, the first thing they’ll see is a little bit of text, followed by a small image. A well designed and coded responsive website will ensure that your text is easily readable and that any images are the correct size to ensure that they don’t overly strain the user’s eyesight. This may even mean having to experiment with the layout a bit to make it look perfect on different devices.

Redesigning Your Website To Improve User Experience

When someone uses your website, the first thing they’ll see is a greeting, a navigation menu, and then a bunch of content. The truth is, no one likes to spend a lot of time browsing through a website. To ensure that they’re not bored or irritated by all the content, you should experiment with the layout and the way that content is displayed. Changing the way content is displayed will often improve the user experience. For instance, if you use a blog format, you might want to consider changing the way content is displayed. Instead of publishing all the content in a list, consider grouping related content together. Moreover, you can use a tool like Google Analytics to track the user experience on your website. Using this tool, you can see the areas of your site that users are interacting with and the paths that they’re taking through your content. With this information, you’ll be able to determine which areas of your site require the most work and what modifications need to be made to improve the user experience.

Use SEO To Your Advantage

If you’re not sure how SEO works, it’s a good idea to learn a bit before applying it to your own website. For beginners, I’d recommend picking up a copy of The Everything SEO Guide by Glen Stokes. This is absolutely crammed with useful information about SEO that’ll help you jumpstart your understanding of SEO. Moreover, take some time to read up on SEO case studies and analyze the work of other SEOs. Looking into how SEO has been applied to other websites, whether professionally or for personal use, can help you determine how to apply it to your own website. Alternatively, you can look into SEO tools like Google Keyword Planner to get an idea of the keywords that other website owners are using to attract traffic and what search terms people are using to find the content that you’re posting on your site.

SEO can be incredibly powerful when utilized correctly. However, like any tool or technique, it has its quirks. If you’re looking to improve your business’ or marketing team’s SEO game, you should consider using a tool like to find the keywords that you’re most likely to rank for, along with the competition.

The Role Of Link Building In SEO

If you’re new to SEO, you may believe that all you need to do is create content and wait for the search engines to do the work for you. While content is still important, building backlinks is an essential part of any SEO campaign. Backlinks are simply links to your website from other websites. When a user clicks on one of these links, they’re directed to your website. Backlinks are incredibly powerful and allow you to gain a huge audience. To find relevant and authoritative backlinks, you can use a tool like Linkwalker to crawl the web, looking for blogs and websites that are linked to your target keywords. A backlink from a reputable source is worth far more than a backlink from an unknown source. Therefore, building links from authoritative sources is critical to any SEO campaign. Having a large number of backlinks is also important as it shows that you’re authoritative in your industry and that your site is worth visiting.

How Long Does It Take To See Results From SEO?

As with any marketing technique, it’ll take time to see results from SEO. However, if you’re doing the right things, you can begin to notice improvements within a couple of months. The truth is, it can take up to a year before you notice any significant changes to your website’s traffic.

The good news is that you can track the results of your SEO efforts through Google Analytics. With this tool, you can see the number of visitors to your site, how long they stay, and what pages they visit most frequently. From there, you can determine the ROI (return on investment) of your SEO efforts. Don’t expect to see major growth overnight. It’ll take time to see the results of your efforts.

SEO Is More Than Just About Links

Even though links are incredibly valuable, you can’t solely rely on them to attract traffic to your site. To generate real results from SEO, you need to be doing a number of things right.