We live in a time where the lines between work and play have blurred. Between the conveniences of online shopping and social media, it’s no surprise that many businesses are opening online stores and selling their products directly to consumers. Along with the growing popularity of online shopping, there has been a surge in the number of individuals and businesses operating online stores. If you’re looking to venture into the world of online marketing and e-commerce, then you’ve come to the right place! In this article, we’ll cover everything you need to know about online marketing in Sacramento, including the most successful online marketing blogs and the leading social media platforms which can help your business thrive online.
The Most Successful Blogs
There are several popular blogs and websites related to online marketing that you may find useful. Tracking websites and blogs that perform well in the organic search results for your chosen keywords can help identify profitable niches and establish your credibility as an industry expert. Here are three of the most successful blogs and websites related to online marketing.
If you’re looking to establish an authoritative voice in your niche, then Wired may be the right choice. The Verge founder Keith Burgess began the blog back in 2007 as a source of news and information for hackers and tech enthusiasts. But over the years, the site expanded its scope to cover all areas of technology, including business and marketing. On the subject of marketing, the blog does a great job of covering digital marketing trends and providing tips for businesses looking to grow their business online.
If you’re looking for a more general-purpose blog to establish your authority in your niche, then Mashable may be a good choice. This popular blog covering lifestyle, technology, and business was founded by the New York Times in 2010 and gained popularity quickly, drawing over 500 million monthly page views as of 2019. Like many other successful blogs, Mashable focuses on creating easy-to-implement content that business owners can use to grow their businesses.
While many blogs and websites cover fashion and style, Vogue focuses on the luxury industry and the business of fashion. The popular Vogue Blog covers not only style but also beauty, health, and home, creating what the New York Times calls a “one-stop shop for your lifestyle needs.” Launched in 1872, Vogue is one of the most recognizable brand names in the world and a veritable bible for anyone in the fashion industry. As a publication known for its glamorous lifestyle coverage, any blog or website that’s associated with Vogue can’t help but be popular.
The Leading Social Media Platforms
To succeed in the modern world of business, you must be active on social media. Whether you’re running a blog or have your own website, you’re almost certainly already active on social media, but maybe not aware of how much you could be doing to grow your business. The good news is, you can be doing a lot more on social media than you think! Here are three of the most popular social media platforms, along with suggestions on how you can use them to grow your business.
If you’ve got a business focused on fashion and style, then Instagram may be the right choice for you. Owned by Facebook, Instagram creates a unique experience for those who use the platform, allowing them to share images and videos with a dedicated audience of people who “like” the content. With over 300 million active monthly users and the world’s #1 virtual reality platform, it’s the perfect place to gain credibility and grow your business.
Another popular choice among consumers is Twitter. Similar to Instagram, Twitter is a place for people to share images and videos with a dedicated audience of people who “like” or “follow” the content, meaning your tweets can be seen by a very select audience. With over 500 million monthly active users and the option to create videos and GIFs, it’s the perfect place for marketing and brand awareness, as well as generating leads and selling products.
Last but not least, we’ve got LinkedIn. Similar to Twitter and Instagram, LinkedIn is a place for individuals to network and discover emerging talent within their industry. If you’re looking to establish credibility as an industry expert and gain credibility with potential customers, then LinkedIn is the place to do it. Over the years, LinkedIn has expanded its focus from simply being a place for people to connect, to being a central location for people in the industry, keeping up with news and trends, and helping consumers discover valuable information about your industry.
There are several other popular sites and blogs related to online marketing that you may find useful. These are just a few of the most successful ones that can help you get started in the right direction.