Are you looking to grow your business online? Perhaps you’re noticing the impact of social media and websites on your industry, or you’ve realised the potential of SEO to improve your ranking and drive more traffic to your website. Regardless of your reason for exploring online marketing, this article is for you. Here, we’re going to teach you the best practices for marketing a business online. We’ll cover everything from SEO to performance marketing. So, grab a coffee and get ready to grow.
Why Online Marketing?
If you’re reading this, I assume that you’re already at least somewhat familiar with online marketing. If you’re looking for a quick refresher, check out this online marketing 101 guide by Blue Cube.
Even if you’re already using some form of online marketing to grow your business, it’s never a bad idea to refresh your knowledge and learn the best practices from the experts. With that in mind, here are a few good reasons to explore online marketing further.
It’s A Growing Industry.
Each year, more people choose to do business online. So if you want to reach your target audience, you should probably consider jumping on the online marketing bandwagon.
In 2022, 80% of Gen Z and 68% of millennials prefer to do business online. Further, 83% of Gen Z and 68% of millennials have bought something online, with 75% of Gen Z and 57% of millennials purchasing something once a week.
Along with a shift towards online marketing, you’ll also see an increase in digital marketing agencies and in-house marketing departments looking to make the switch. If you want to stand out among your competitors, you should consider exploring online marketing as a viable option.
More People Are Doing It.
In the past, physical locations represented the best of local SEO. However, as people gain more flexibility and decide to work remotely, this has shifted the nature of search engine optimisation. Even if you’re a local business, you should consider exploring online marketing as a way to gain a wider audience.
In 2022, 65% of consumers have used some form of virtual shopping, with 17% doing so frequently. This figure is predicted to increase to 77% by 2025.
If your industry is based mostly in your local area, it can be difficult to gain traction and stand out from your competitors. However, if your industry is global, it can be difficult to gain traction and stand out from competitors in your local area. If you want to continue expanding your industry, you should consider exploring online marketing as a form of performance marketing.
More And Different Platforms.
With the increase in mobile usage, more and more people are accessing the internet on the go. If you want to reach these potential customers, you should consider exploring mobile marketing.
In 2022, 55% of global online customers research products or services before purchasing them, with 17% doing so regularly. In 2022, 37% of people have used their phone to research businesses or products, compared to 27% in 2020.
If you own a business or website that you think would be a good fit for mobile marketing, download the Google Ads app from the App Store or Google Play. With this app, you can create ads that work seamlessly on both mobile and desktop. From there, you can optimise your ads and set your price range to attract the right audience.
More Attention To Detail.
In 2022, more people are seeking out quality content than ever before. If you want to reach your target audience, you should probably consider investing in quality content creation.
In 2022, 94% of consumers have watched video content to learn about products or services, with 81% regularly doing so.
If you’re looking to create valuable content for your audience, consider using an automated content creator such as Hootsuite or HubSpot to assist you in creating regular, engaging content. These tools can help you to create and schedule content across various platforms such as YouTube, Twitter, and Facebook.
Continuing To Learn.
If you’re looking to continuously improve your knowledge and skills, consider exploring online marketing as a way to continue your learning. From there, you can take advantage of all the courses and guides available online to further develop your knowledge.
In 2022, the global market size of e-commerce on the Internet is predicted to reach US$5 trillion. If you own a business that could benefit from a little e-commerce boom, consider exploring how to set up an online store that you can manage from anywhere.
If you’re curious about virtual shopping, you should probably explore online marketing as a way to continue your learning. With all the tools and courses available online, you can gain all the knowledge you need to find your place in this evolving industry.
More Than Meets The Eye.
In 2022, businesses across all industries are realising the power of digital marketing and the enormous scope and potential for growth that it offers.
In 2022 alone, the global market size of E-commerce is projected to reach $5 trillion. Not only that, but 80% of consumers research products or services before purchasing them online.
If you’re curious about how much your industry is worth, you should probably also consider exploring the potential of online marketing to increase your bottom line.