When it comes to digital marketing and social media, some companies have embraced the change and grown with it, while others have looked on with apprehension.
Here, we’ll explore the top 10 online marketing rockstars who are changing the game for brands, businesses, and online marketers everywhere.
10. HubSpot
If you’re unfamiliar, HubSpot is a marketing automation tool designed for busy entrepreneurs. It was originally built for customer service representatives to engage with customers through messaging (chat, email, and social media). Today, HubSpot does all the marketing for you, and even offers a free starter plan.
What really sets HubSpot apart is its incredible marketing flexibility. Let’s say you’re a jewelry brand. You can build multiple campaigns for your business, and track them all from one place. You can even monitor the performance of each campaign by segment. For example, if you notice your email marketing is performing well, but your social media posts are not, you can switch which platform you’re using for which campaign. The possibilities are truly endless.
If you’re looking to take your marketing efforts online, then HubSpot is the go-to platform for professional marketers.
9. MarketingCharts
MarketingCharts is a tool that provides data on over 200 industries. It’s essentially a one-stop-shop for all your marketing research needs. Looking to understand digital marketing performance? MarketingCharts can help. Want to find out what the top performing ads in your industry are? Look no further. Need to know which email marketing platform is the most effective? MarketingCharts has you covered. With a free trial, you can get all the essential data you need to make informed decisions.
MarketingCharts is a goldmine for marketing research. Not only can you uncover valuable insights from their comprehensive datasets, but you can also build custom analytics in a few short steps. This makes it a popular choice amongst data junkies and hardcore marketers. If you’re looking for a platform that can help you uncover insights, then MarketingCharts is a clear choice.
8. Social Media Management Platforms
With the explosion of social media in the last few years, it’s no surprise that entrepreneurs have jumped on the bandwagon. Launching a social media platform for small businesses was once the realm of the few, exclusive apps, or complicated setups requiring a web developer.
Today, there are numerous S.M.M.P.s (Social Media Management Platforms) available for entrepreneurs looking to build and grow their own communities. These are the top 10 S.M.M.P.s that we recommend.
The beauty of these platforms is that they make establishing your social media presence easy. You can literally create your account, find and connect with relevant people, and begin sharing content.
The platforms make it easy to find and engage with customers, potential customers, and other relevant people online. These are the people you want to hear from and learn from as you grow your business.
If you’re looking to grow your brand and business online, then these platforms can help. Not only do they make building a community easy, but they also provide you with all the tools you need to be successful.
7. Instapaper
Instapaper is a popular bookmarking service that was founded in 2010 but did not become a household name until later. The service is all the rage amongst digital readers and often gets recommended by publications like The New York Times and The Wall Street Journal. If you use Pocket, Twitter, or Facebook, you’re familiar with Instapaper. The service is similar to those platforms in that it’s focused on quickly storing and retrieving web content for readers. It’s quite popular amongst students as well, who use it to save articles and quotations that may be beneficial later in life.
Its biggest differentiator is its simplicity. Since its founding, the service has made it a point to not require any technical expertise to use. If you have a smartphone, you can download the Instapaper app and start saving articles and content that you come across that you find interesting or useful. You can get the free version, which is ad-supported, or choose to make a small contribution to support journalism. For those seeking to grow their brand or business online, Instapaper is a great choice as it doesn’t require any technical expertise to use.
6. BuzzSumo
BuzzSumo is a content discovery platform that was founded in 2014 and which provides a valuable service to digital marketers. The software enables users to discover content that is popular and will attract potential customers to their products or services.
Content discovery tools can help marketers determine the strength of their online presence. What are the most effective keywords and phrases that consumers are using to find my products or services? BuzzSumo provides insights into this through its unique algorithm. It identifies keywords that are most relevant to a given piece of content and then displays the overall strength of that content’s online presence. For example, if you’re writing an article about mountain climbing, but you notice that your competition is focusing on car buying, you might want to reword your article or explore creating a new blog post focused on car buying.
If you’re seeking to grow your business or brand online, then you can use the tool to discover the most effective content for your needs. What are the most useful blogs covering my niche? What videos are performing best on YouTube? How can I increase my presence on TikTok? With the answers to these questions, you can begin to establish a content strategy for your business.
5. Scoop.it
Like many of the other tools on this list, Scoop.it is a content repository that was founded in Germany but is now available worldwide. The tool was created to be simple and intuitive, which is why it’s popularity amongst students is growing. You can set up a free account and begin creating content quickly and easily without any technical training. All you need is a smartphone.
Scoop.it is a content curation tool that was built on the premise that consumers want to stay informed and are seeking out high-quality content from diverse sources. To that end, Scoop.it provides users with a personalized news feed highlighting content that is most relevant to them.
If you’re seeking to grow your brand or business online, then you can use Scoop.it to discover the latest news articles, studies, and blogs that are relevant to your niche. What are the best articles discussing my topic? Which blogs provide the best coverage on my niche? Make it a habit to consult this newsfeed whenever you need content for your blog or website. From there, you can dig into the details and learn more about the subject matter.
4. Google Sheets
This is another great tool for marketers seeking to grow their brand or business online. Google Sheets was created with the intention of making office processing and business creation transparent and simple.
If you’re a marketer, sales professional, or business owner looking to create a simple spreadsheet to keep track of your activities, you can use the Google Sheets. It’s also a fantastic choice for those who need to keep track of multiple simultaneous activities or projects. Google Sheets makes things like managing your digital marketing efforts easy. You can pull up a blank sheet, type in your email, and instantly have a landing page set up with a pre-written email on it. From there, you can begin building out your campaign.
If you’re seeking to grow a business or brand online, then Google Sheets is a great choice. Not only does it help you to keep track of all your marketing activities, but it also provides you with the means to analyze the results of your efforts. With the right tools, you can literally track all the marketing activities that you’re undertaking and see the results of your efforts in real-time.
3. Sumo
While we’re on the subject of tools, let’s also take a moment to discuss Sumo. Sumo is a content analysis tool that was built to provide businesses and brands with content insights. It was founded by three ex-Googlers and was originally built for product managers to analyze content and make informed decisions about their strategies. Since its founding, the tool has seen significant growth and currently has over 1 million active users.
This content analysis tool can be quite useful to marketers who seek to grow a business or brand online. It can help to determine the strength of your presence online and identify the topics that your target audience is engaging with. Sumo also provides you with the ability to track the performance of your content across different platforms, engage with your audience, and discover the best times to post.