Online Marketing Rockstars: Alex Tayler

Have you ever thought about becoming an online marketer? Chances are you’ve pondered the idea at one point or another. After all, the scope of internet marketing is vast, and the opportunities are endless. You can target the same demographic and achieve success in any niche or industry. Plus, with the right training and the right attitude, the sky is the limit.

The problem is, unless you’re already extremely well-versed in digital marketing, it can be difficult to enter the field. Thankfully, there’s a solution.

If you’ve ever thought about diving into online marketing, you’ve probably wondered how to become one. Well, you can follow in the footsteps of successful online marketers and climb the ranks quickly with this affiliate marketing training program. Moreover, you can rest assured that once you achieve mastery, your earning potential is almost limitless.

In this guide, we’ll cover everything you need to know about becoming an online marketer. We’ll begin by discussing the various roles you’ll inevitably encounter, before moving onto more practical aspects. By the end of this guide, you’ll be able to enter the field with confidence, knowing you have the skills to succeed. Let’s get started.

The Various Roles You’ll Encounter

When you embark on this journey, you’ll quickly discover that there are multiple roles you’ll need to learn and take on. The ones below are the most popular ones, but by no means the only ones. Additionally, you’ll need to learn how to perform them. In some cases, you’ll have to learn from scratch, while in others, you’ll simply be following a predefined course.

Product Manager

You’ll be responsible for the entire lifecycle of a product, from ideation all the way through to closing a deal and following up on commitments. This is a critical role, as the success of a product relies heavily on good planning and high-quality execution. You’ll need to have a keen eye for detail, as well as the ability to multitask and ensure things are being delivered on time.

Product Owner

A product owner is typically the person who identifies key performance metrics, sets the direction for the product, and handles the ongoing management and review of the product. They might also be responsible for the whole marketing aspect of the product, including social media, content strategy, and more. Basically, this is someone who owns the product in its entirety, from idea to release.

Content Marketer

Content marketers are responsible for creating and curating high-quality content that appeals to a particular audience. They might be responsible for creating content for both internal and external publications, crafting compelling messaging, and establishing editorial calendars. Additionally, they might be expected to engage with their audience through social media platforms, with a focus on increasing brand awareness, building credibility, and gaining reputation.

Communications Director

A communications director is someone who is responsible for creating and implementing media strategies for a company. This might include creating press releases, handling media interviews, and analyzing social media traffic and engaging communities to promote a product or initiative. Additionally, they might be expected to draft pitches for new business opportunities, analyze consumer trends, and create marketing plans.

Digital Marketing Manager

A digital marketing manager is someone who oversees all digital marketing activities, including SEO (search engine optimization), PPC (pay per click), and content strategy. Additionally, this person might be expected to implement online marketing campaigns, design websites, and analyze online performance. Naturally, they must have a thorough understanding of digital marketing, including the various terminology, platforms, and methodologies employed in the field.

Marketing Coordinator

Marketing coordinators are typically individuals who are responsible for overseeing the administrative aspects of a marketing campaign. This might include copywriting, editing, and reviewing marketing material, such as commercials and website content. Additionally, they might be expected to work with vendors to confirm delivery of goods and services and follow-up on any issues that might arise.

Account Manager

An account manager is typically someone who is responsible for the management of multiple clients, as well as the analysis and interpretation of customer data. They might be expected to work with sales, marketing, and other departments to ensure that clients are being serviced appropriately, while also analyzing key performance indicators and presenting these metrics to senior management. To truly impact an account, a seasoned account manager will have had prior success in similar roles and forged strong client-facing relationships.

Senior Manager

A senior manager is someone who is responsible for overseeing a team of managers and other employees. Additionally, they might be expected to plan and review budgets, monitor the performance of teams, present administrative and financial analysis, and advise senior management on overall marketing policies and strategies.


A director is someone who is in charge of a department or project. As the name would suggest, a department or project director is typically the person responsible for the day-to-day management of a specific area, team, or initiative. Additionally, they might be expected to mentor and train less experienced staff members, while also overseeing and evaluating the performance of the team or department.