Online Marketing Rockstars 2018 – How to Reach the Top of the List with Video Yext

Over the last decade, online marketing has evolved from being something that only large companies could afford to pay for to a full-fledged tool that anyone can utilize to grow their business.

No longer does a business need to invest in expensive television ads to reach potential customers. With the right tools and a little bit of creativity, anyone can become an online marketer and learn to use video to attract and retain customers.

Why Video Is the Key to Reaching Potential Customers

According to HubSpot Blogs research, 96% of consumers have watched online videos to learn about products or services. Additionally, 48% of online respondents said they’d learned about products or services from a video.

When it comes to digital marketing and social media, video is the key to attracting potential customers and engaging with them successfully. With video, a business can provide a better service or product education to prospective customers than they could with text-only content. Additionally, videos allow for a more authentic form of communication than text-based content.

A company called UserTesting.com explains that videos allow customers to form a more tangible connection with a brand. They can see a face behind the text and feel more motivated to act if they like what they see or hear. When a brand creates video content, they are able to tap into several communication channels, including email, social media, and websites, to engage with their audience.

With so many benefits, why aren’t all brands using video content to build their audience? Video is easy enough to create and can be inexpensively produced, making it accessible to even smallest businesses.

How to Use Video in Your Marketing: A Step-by-Step Guide

To get started, you will need a video camera and a computer or mobile device to edit the footage. Don’t worry, all these can be purchased for cheaper than you think.

If you’re viewing this article on a device that doesn’t have a video camera built in, don’t worry, you can purchase one for cheap. Additionally, mobile phones have evolved significantly, making it easier to shoot and send videos than ever before.

To create high-quality videos, you will need experienced personnel who understand video editing tips and tricks. If you’re looking for a step-by-step guide to create video content, check out this post by Creative Spark.

Once you have a video camera, all you need are some good old-fashioned hardwood floors and maybe a few friends and family to help you film some short promo videos to educate your customers about your upcoming grand opening or to showcase some of your new products or services.

To make sure your customers know you’re a serious business, you will need to create a professional-looking video that’s at least one minute in length. If you’re worried about not having enough content to fill a minute, you could always edit the footage to fit the time limit. Additionally, videos that are too long can sometimes be a little dull, so keep the video between one and two minutes to maximize interest.

Here are some example videos that were used to promote various products and services:

  • For Kayaks.com, one of the challenges was that no one within the company had any experience in video or journalism, so they had to learn on the fly.

    They started out with a few short promotional videos featuring kayaks in action to show what the product was all about. These videos were shared on social media and drove in more than 400% of the company’s traffic to their website.

    Then, they decided to create a how-to guide for first-time kayak owners, using video to showcase the steps involved in planning a kayak tour along with some of the essential gear. This video was viewed more than 12,000 times on YouTube alone and helped the company land some big name advertisers, such as Hobo Bikes, Salewa, and Tantalizing.

    For the software company Nutanoga, creating a video to promote their software, Video Content Creator, was a no brainer. They simply needed to find someone with a decent camera and a computer to edit the footage. Once they had the footage, they added music and a voiceover and used the video in their marketing and on their website.

    The result? Well, they say their videos have gotten 20,000 views on average, and their website receives about 10,000 visits a month.

  • For Skincarerabo.com, creating animated videos to promote their sunscreen was a labor of love for the team at Skincarerabo.com. They wanted to film an antidote to the harmful sunscreens that were available on the market at the time, as well as those produced by shady organizations. To match the organic vibe of their product, the team turned to a freelance animator named Emily who could bring their product to life through animated videos.

    (The above video is just one of the many examples of Emily’s work. Be sure to check out her website to see more of her awesome videos!)