10 Marketing Resource Articles to Help You Get Started

Are you looking to enter the field of marketing but don’t know where to start? Wondering how to break into the industry when you have no experience? Relax. We’ve got you covered. In this article, we’ll list down some of the most useful resources for aspiring marketers, organized by genre. Explore their content and see how you can integrate their knowledge and expertise in your own quest for becoming a full-fledged marketer.

Marketing Blogs

Blogs are a great place to gain knowledge and develop contacts in the industry. We recommend you start by looking at marketing blogs written by professionals in the field. The better the content the more likely you will gain value from it. Begin your journey by reading the blogs of big brands in your industry. These brands have already developed a good reputation and you can learn a lot from their blogs. Avoid blogs with pop-up ads or disruptive content. The ideal marketing blog is clean, well designed, and filled with useful and actionable content.

Marketing & Content Management Platforms

The world of digital marketing is evolving, and so is your role as a marketer. The line between marketing and content management has blurred. The better equipped you are with a content management system the more you can optimize content for different platforms and channels.

A content management platform (CMP) is a website where you can store and manage all your content (blog posts, images, videos, etc.). Its main function is to make content easier to access and more convenient for end users. The best part? You can use a CMP to organize and manage all your content regardless of the platform (be it WordPress, Joomla, or Drupal).

Online Marketplaces

Online marketplaces such as eBay, Shopify, and Amazon are becoming an integral part of a marketer’s toolkit. These marketplaces offer countless possibilities for connecting with potential customers, expanding your digital marketing horizon.

eBay is the world’s largest online marketplace. Not only can you sell your own products, but you can also find a wide variety of goods and services from other businesses. It’s a great place to look for potential collaborations and partnerships. You can use eBay’s tools for keyword research, market analysis, and content creation to grow your business.

Shopify is a platform where you can easily set up your own online store. While you can use Shopify to simply sell your products, the platform offers many features and functions that can help you make your business more efficient and effective. For instance, you can use Shopify to set up email campaigns and online stores for multiple brands. The better you utilize the various tools on the platform the more you can optimize your business’ growth.

Amazon is the world’s largest online marketplace and the leading eCommerce website. Amazon’s reach extends far beyond its own website. You can sell your own products on Amazon, but you can also find a wide array of items from other businesses. With so many products and brands, Amazon is a great place to build your brand’s credibility. You can use the platform to distribute your publications, hold interviews, and launch promotions. The more you use Amazon the more you can benefit from its many features.

Public Relations (PR) & Media Monitoring

Good public relations can do wonders for your marketing efforts, especially online marketing. After all, good PR can help you gain coverage in important media publications and gain credibility with journalists and bloggers.

A public relations strategy is a set of planned actions to promote your organization, brand, or product in the media. The better the strategy the more effective the efforts. Every business, product, and brand has something wonderful to share with the world, but it takes a professional strategist to help you craft an effective public relations strategy.

Social Media

Do you have a social media account for your business? If so, then you’re already aware of the powerful tool that social media can be for your marketing. Create a space for your customers to engage with you and build your following.

Whether you prefer to use platforms such as Twitter, LinkedIn, or Instagram, social media allows you to connect with other businesses, bloggers, journalists, and celebrities.

It’s important to use social media for valuable purposes and make sure that your posts are relevant and engaging. When done right, social media can do wonders for your business, brand, and marketing strategy. Keep your audience engaged by posting regularly and make sure to engage with your followers.

Local Search

Local search is another important aspect of digital marketing. When a user searches for a nearby business or product on their phone they usually expect to be shown relevant local results. This is why every business, product, and brand must have a local SEO strategy in place.

The better your strategy the more effective the results. There are many ways to perform local SEO, but it usually involves some type of local listing or directory. Creating a listing in the right location, with the right contact information, and adding relevant keywords will greatly improve your business’ ranking in local searches.

If your business is just getting started then the above resources should provide you with a good basis for developing a solid marketing strategy. Don’t be afraid to think outside of the box or develop innovative strategies to stand out from the competition. Having a strong foundation in place will help you develop the right marketing strategy to suit your specific goals and requirements.