You may be thinking about becoming a marketing reseller, and if so, congratulations! You have come to the right place. In this article, we will discuss the ins and outs of operating a marketing reseller business in today’s digital world. We will cover everything from setting up your retail store to mastering online marketing and selling to customers worldwide.
Why Marketing Resellers?
The demand for marketing services has grown 300% since 2014 and continues to rise. According to HubSpot Blogs, there are currently over a million professional marketers working in agencies around the world, and the industry is valued at over US$16.7 billion.
The fact is that agencies have become so bloated that they are no longer capable of producing high-quality, in-house work. Thus, the need for marketing resellers has become evident. A marketing reseller is essentially a business that buys bulk marketing services from agencies and then resells those services to corporate clients.
A marketing reseller can provide a variety of services to their clients including:
- Content Strategy
- Digital Marketing (including SEO)
- Email Marketing
- Event Marketing
- Field Marketing
- SEM (Search Engine Marketing)
- Social Media Marketing
By partnering with a high-quality agency, you can gain access to a massive pool of marketers and get your hands on innovative marketing tools. In addition, as a marketing reseller, you will be able to provide these services to your customers. You can put your customers’ needs first and create products that suit their unique taste. For example, if they are B2C (Business-to-Consumer) companies, you could create a customized product for them that includes email marketing, event marketing, and social media.
What Will You Need To Become a Marketing Reseller?
To start your own marketing reseller business, you will first need to determine how much you can afford to invest. The cost of setting up a retail store (including leasing space and buying equipment) can range from US$5,000 to US$30,000. The total cost of inventory, including marketing materials such as brochures, business cards, and letterhead, ranges from US$500 to US$2,000. This is a considerable investment, and you will need to be prepared to sink or swim based on your ability to generate revenue.
Once you have set up your retail store, you will need to determine how much you can spend on marketing. This will depend on how much traffic you are able to pull in. You will also need to consider the type of marketing you want to focus on including:
- Search Engine Marketing (SEM)
- Content Marketing (including blogging)
- Email Marketing
- Social Media Marketing
- Display Advertising
- Online Video Marketing (including YouTube)
- Affiliate Marketing
- Product Review Blogging
You will need to research the marketability of your product (or service) before you start selling. In addition, it is imperative that you gain experience as a marketer before you try to become a marketing reseller. A good rule of thumb is to start small and then grow your business organically. This will help you avoid many of the pitfalls that come with scaling a business.
How Do You Position Your Product?
When you first start your marketing reseller business, it may seem easy enough to sell just about anything. After all, you are a marketer, and you know how to pitch a product. But, you should not be over-enthusiastic about your product. You should approach the task of selling with a clear head and realistic expectations. This is especially important if you are looking to resell a product that you haven’t actually tried out.
There are four important steps to selling a product:
- Know Your Product: You should have a solid understanding of your product (or service) and how it works. In other words, you need to know everything there is to know about your product so you can effectively communicate it to customers. In addition, you should research the marketability of your product before you start pitching it. If you are looking to sell an online product, it is extremely important to find the correct niche for it. Only then can you properly position your product in the marketplace.
- Decide Who You Are Going To Sell It To: Now that you know everything there is to know about your product, you can decide who your target audience is. This will help you create an appropriate marketing strategy. You should aim to attract customers that are already interested in your product or service.
- Choose Your Channel: Once you have decided who your target audience is, you can decide which channel you will use to promote your product (or service). Depending on your product (or service), you could opt for a one-to-one channel such as:
- Email Marketing: For B2C companies, email marketing is a great way to connect with potential customers. You can send out emails with special promotions and discounts to existing customers as well as potential new customers. In addition to email marketing, you could also consider using social media to connect with consumers.
- SEM: For those interested in online marketing, SEO (Search Engine Optimization) is a must. In the world of SEO, you will find keywords, backlinks, content, and much more. These are all important components that contribute to getting your product (or service) to show up when a customer searches for it online. If your product is good enough, you should be able to generate organic search traffic easily. This type of traffic is free and can be incredibly valuable to your business. In addition to SEO, you could also consider using social media to gain popularity on your product’s behalf.
- PPC (Pay-Per-Click Advertising): If you are looking to gain instant exposure for your product (or service), pay-per-click advertising can be a great option. As the name implies, pay-per-click advertising allows you to put up ads on free blogs and websites which will then drive visitors to your product (or service). You will need to make sure that the ads you are running are relevant to your product (or service) and that they are above the fold on the page. In addition, you should ensure that your ads are actually being viewed by potential customers. You can track this with marketing analytics software which will track ad performance from click to conversion.
- Video Marketing: For those looking to engage with their audience more effectively, video marketing is a great option. If your product is valuable and unique, you could put together a quick video to showcase it. In addition to showcasing your product, you can use videos to explain how it works or why it is valuable.
- Graphic Design: To create an integrated marketing strategy, you will need to work with a graphic designer to create compelling visuals for your marketing material. This could include designing a logo, labeling products, and creating various marketing materials.
With all of this in mind, you can then create a marketing plan for your product. The key is to focus on one or two platforms at first then expand from there. This will make it much easier to build up a solid base of customers. Once you start gaining traction, you can then branch out to other platforms.
The Difference Between Marketing Resellers and Agencies
When talking about marketing agencies, many people assume that they are one and the same as marketing resellers. But, this is far from true. An agency is an organization that provides various marketing services to corporate clients. An agency may specialize in SEO, pay-per-click advertising, content strategy, and social media marketing. In other words, an agency is a business that specializes in marketing.
A marketing reseller, on the other hand, is essentially an independent business that sells directly to consumers. A marketing reseller might sell a variety of products including SEO services, content creation, and email marketing. In addition, a marketing reseller will often work with one or more agencies to carry out their various marketing strategies.
To really dive into the differences, let’s examine each one individually.