The internet has opened up a world of opportunities for marketers, allowing them to reach more customers and make more sales with less effort. With the click of a button, you can compare shopping websites and compare prices to gain an advantage. You can segment customers by gender, age, location, and interest to better target your campaigns and improve conversion.
But the success of any marketing campaign depends on the data collected and analyzed from the outset. Without solid information about your target audience, you cannot design marketing strategies that will produce profitable results. You also need to make sure that your chosen data collection methods are not biased or skewed towards one gender, age group, or segment of the population.
The 10 Best Online Marketing Research Tools
The best online marketing research tools will make your research easy and accessible, and allow you to build segments, test offers, and analyze results in no time at all.
Here is our list of the top 10 online marketing research tools:
1. Survey Junkie
This is probably the simplest online marketing research tool to use. Just visit the Survey Junkie website and you will see a huge list of market research opportunities. All you have to do is click the button to get started.
You will then be taken to a short registration form, where you can enter your email address and select a demographic. You will receive confirmation by email shortly after registering. From there, you can access all the market research projects offered by Survey Junkie.
The best part is that you get to keep all the information you gather, and you can re-use it for future projects. You do not have to worry about losing any data because Survey Junkie deletes your information after 10 days.
2. Survey Snackie
While Survey Junkie is a simple tool to use, Survey Snackie is more convenient because all you have to do is click the button to get started. You will be presented with a short list of survey opportunities, which you can then filter by topic and payment. From there, you can choose the survey that best suits your needs.
Survey Snackie is very similar to Survey Junkie, but with one difference. Instead of entering your email address, you can enter a mobile number to receive notifications about new surveys. That way, you do not have to worry about missing any data collection opportunities because you will receive notifications about them. Also, if you are a mobile user, you can get access to all the surveys from anywhere, at any time, thanks to the convenience of mobile notifications.
Swipelytics is a newer entrant to the field, but has quickly emerged as the favorite among marketers and market researchers, who love the fact that it is open-source and free. What this means is that it is easy for everyone to use and there are no barriers to entry. All you have to do is create an account and you can start exploring the tool. You will see a map of the world and be able to choose the location you want to research from there. You can also set the minimum and maximum number of respondents you want to include in your sample size.
Once you have set the number of respondents, you can begin crafting your questionnaire. When you are done, you can export the questionnaire as a PDF for others to read. Once again, this is a very handy tool for marketers and market researchers, who want to ensure that the data is presented clearly and concisely.
SurveyBee is another simple and popular option among consumers who want to take a survey or participate in a market research study. Just click the button to get access to a huge database of national and international survey opportunities, where you can find everything from childcare to web browsing habits to shopping trends. When you find a survey you want to take, you can visit the website and enter your email address, mobile number, and demographic to get started. Then, you can start taking the survey right away, without having to go through any kind of registration process.
OneOpinion is the Rolls-Royce of market research tools, designed specifically for consumer surveys. First, you will need to sign up for a free account and then be asked to choose a user name and email address. From there, you can access the site and choose the market segment you want to research from the menu. You will see a map with the chosen segment highlighted. Then, you can create a survey, set the number of questions you want to ask and be presented with a variety of topics you can choose from.
OneOpinion is a great place to find online surveys because you are guaranteed to get plenty of responses, since it is designed for maximum usability by respondents. What this means is that even if a few people do not respond, you will still get a good amount of data for your analysis. Thanks to its popularity, OneOpinion has developed a range of products and services for businesses to use, including sweepstakes, where you can give away prizes to respondents for taking part in your research project.
6. Ipsos iSay
Ipsos iSay is one of the most popular survey tools on our list. Just like the other tools on this list, you can get access to a vast array of research studies, from which you can pick the ones that best suit your needs. You do not need to register to use the tool, but if you want to begin taking part in a study, you can click here.
What sets Ipsos iSay apart from the others on this list is that it was designed with the student community in mind. That is why it is so easy to use and why it has been rated the #2 best tool for market research by Students Global Research, which ranked the top 10 tools based on a survey of 5,200 students. The free version of the tool will give you access to a range of surveys from which you can choose, including childcare, eating habits, and shopping behavior. When you find a survey you like, you can enter your email address to get notified when the survey is re-opened.
7. Survey Monkey
Survey Monkey is the #1 choice for market research among web builders, who use the tool to run online surveys and quizzes. Just visit the website and follow the simple instructions to get started. You will then need to create an account with a valid email address and password. Once you have done that, you can start taking the survey immediately. The best thing about this tool is that it is very user-friendly and allows beginners to collect data with little effort. This makes it one of the top 10 online marketing research tools especially suited to those new to the field of market research, or who want to get a head start before collecting their own data.
From Survey Monkey, you can access a variety of online surveys and quizzes to find out more about your customers, and potential customers. You can also download the data you collect in CSV format, or if you prefer, PDF, for statistical analysis. What is great about this tool is that it is completely free, and you do not need to register to use it. Just visit the website and click the button to start taking surveys.
SurveySpotter is another simple and popular choice among consumers, who want to take a survey or participate in a market research study. Just visit the website and create a free account with a valid email address. Then, you will be presented with a list of national and international surveys that you can choose to take. You can register and take part in the survey right away, without having to go through any kind of registration process.
As we mentioned above, SurveyBee is another open-source option, which was created with the convenience of the user in mind. Just click the button to get started and you will see a map with the chosen segment highlighted, along with a list of questions you can choose from. When you find a survey you like, you can click on it and read the instructions to get started. Then, you can enter your email address and the survey will be sent to you, along with the link to take the survey, as soon as it opens.