Online Marketing Research Surveys for Business Owners

The amount of time working parents spend with their children has decreased in recent years, especially with the rise of the professional single-parent. However, there are still parents who feel obliged to work in order to provide for their families. When you’re one of these parents, how can you effectively spend time with your children while also meeting your obligations to your employer? That’s where marketing research comes in.

You’re in marketing and sales, and you’ve been asked to devise a campaign to encourage employees to participate in a loyalty program. But how can you engage with your employees when you don’t have the time to interact with them as you normally would? How can you find out what works and what doesn’t? You don’t have the luxury of wasting resources on untested ideas, so you need to find a way to quickly and accurately assess potential campaign results.

Luckily, there are ways you can get accurate survey results without having to resort to questionable methods. Take a look at some of the best online marketing research surveys for business owners.

Penny Stock Survey

Do you know how expensive it is to operate a business? Aside from the financial costs, there are other bills you have to pay, such as utilities and employee benefits. One way entrepreneurs like you can cover these costs is by taking part in a penny stock survey.

With a penny stock survey, you’ll be asked to invest a small amount of money in a company you’ve never heard of before. However, don’t expect to make a lot of money off these investments. The surveys typically pay out less than $200, and it can take months to get your money back. But, at least you have a way to make some funds quickly available for your business.

Video Consumption Survey

Nowadays, a large portion of the population gets their news from videos posted online. Whether it’s a news clip on social media or a YouTube video on a business’ website, people are consuming videos in larger quantities than ever before.

But how much are they watching? You can get an accurate idea by taking part in a video consumption survey.

These surveys ask you to keep track of the videos you watch and how often you watch them. Usually, you’ll be asked to input your email address, but you won’t get any rewards unless you actually watch a video and take the time to fill out the survey. Even then, you’ll only receive a small gift card as a thank you for your time. But, at least you have an idea of how much video consumers in your target audience are consuming. And with that information, you can decide whether or not to implement tactics like SEO, social media, or PPC to promote your products or services.

Product Usage Study

Do you own a product that is relevant to your niche? If so, you can take part in a product usage study. Product usage studies are very similar to video consumption surveys in that you’ll be asked to keep track of your product’s usage, but the differences are more relevant to marketers.

Instead of being asked to watch videos that are relevant to your business, you’ll be asked to look at screens that display product information. Typically, product usage studies are conducted online, where answering questions is easier for the respondents. As with any online survey, there is a possibility that respondents will fudge the answers, so you should always take these types of surveys with a grain of salt. But at least you have an idea of what products your target audience is using and whether or not those products are working for them.

Customer Satisfaction Survey

Last but not least, we have the customer satisfaction survey. This type of survey is very similar to the others discussed so far, but rather than asking you to keep track of your product’s usage, you’ll be asked to evaluate a business’ performance in terms of customer satisfaction.

Just like with the video consumption survey, you’ll be asked to look at a screen that displays customer reviews. But in the case of the customer satisfaction survey, the respondents are more likely to be located in different parts of the country, so you have the opportunity to spread the word about the survey to a wider audience. Plus, you can get a more honest response from customers, as they are less likely to leave a bad review than if the survey is located online. Furthermore, you can make the responses more detailed by asking separate questions for each category (e.g., product quality, delivery time, customer service, etc.).

In all four of the surveys we discussed here, you’ll be asked to keep track of your business’ operations and how you can improve for the better. These surveys provide essential information for business owners so they can better serve their customers. But, beyond that, these surveys also provide essential information for marketers, who can use this data to improve their understanding of their customers’ behaviors and perspectives.