Looking for some new and fresh ideas for your social media marketing campaign? How about trying some of the tactics from the pros? That’s what we are here for. In this article, you’re going to learn about the psychology of social media marketing, and how to best apply it to your own campaigns. Better believe it, this is essential information if you want to move to the next level with your social media marketing efforts.
Why Online Marketers Love Instagram
Instagram has become a major player in the social media world, and it’s not hard to see why. The platform is all about images, and that’s exactly what online marketers want to see. In most cases, they want to see visual content that is going to engage the audience, and keep them coming back for more.
What’s interesting is that Instagram isn’t what you would call a traditional social network. The platform is incredibly popular among adults, but it also has massive user bases among Gen Z and millennials. This is a key demographic that traditional social networks like Facebook fail to capture.
Instagram is also one of the few social platforms where you can truly see the impact of your content. Unlike other platforms, the results of your efforts are not going to be watered down by algorithmic content curation.
Creating Compelling Content That Teaches
Instagram isn’t just about pretty pictures. The platform is all about content that is concise, engaging, and most importantly, informative. When someone creates a video course or an online class for free, and it gets millions of views, you know that they have something special.
The fact is that people love free content. It’s always going to be in demand, and it’s always going to attract an audience. You can put a price tag on content, but the truth is people aren’t usually willing to pay for quality information. For example, if you take a look at the popular MLM Facebook groups, you will see that most of the content is free. That’s because the users value the information that they are getting, and they don’t see the need to pay for something that is already available for free.
It’s important to realize here that not all free content is created equal. If you’re writing an informative piece, you should be offering value in some way, shape, or form. Otherwise, you’re just flooding the reader with information, and there’s a good chance that they will ignore your content, or simply scroll past it. To grab the attention of a potential buyer, or subscriber, you need to offer some type of educational or entertaining value.
Attracting, engaging, and retaining a following on social media
The good news for content creators on Instagram is that the platform makes it incredibly easy to get started. Once you have a quality pic to add as your profile picture, you can start creating content that will attract followers. In most instances, an Instagram account with over 500 followers will run you about $500 per month. It’s not much income, but it’s something. In addition to this, you can also run ads, and make money from your followers. This is called “sponsored content”, and it’s a way for businesses to reach the right audience, with the right message.
Once you have some quality content, you can start to engage with your audience, and draw them into the fold. Likes, comments, and shares all have an effect on your content’s “reach”. The more engagement you have, the more your content is going to be visible to your target audience. In most cases, content that has over 500,000 views will reach approximately 1 million people. This is called “mega-reach”, and it’s an impressive figure. You can use this to your advantage when it comes to pitching and marketing your products. The more people that you can reach, the better.
How to Monetise Instagram
If you’re looking for ways to make money from home, you have a couple of options. One route is to create and sell your own products, such as an e-book or a membership site. If you go that route, you can use popular platforms like Shopify or Big Commerce to make it easier to run your online store.
The beauty of this option is that you can choose which products to sell. If you want to make money from home, you could also opt for affiliate marketing, or make money with affiliate products. For example, you can promote Amazon products as a way of earning a commission from sales. It’s a decent option, if you want to try something new and don’t want to create your own products.
How to Make Money As An Influencer (The Easy Way)
If you’re looking for a more traditional route, and you have a few thousand followers on Instagram, you can make money by partnering with brands, and working in exchange for free product or exposure. To do this, you must follow a few simple steps. First, you need to create a website, blog, or both, depending on your budget. Next, you need to find and connect with brand representatives who are willing to work with you. Finally, you need to promote their products on your social media platforms, and create content that will make them want to work with you. It’s not an easy road to financial freedom, but it’s a viable option for those willing to pursue it.