If you are looking to enter the world of digital marketing, you have probably considered the role of an online marketer. You may have heard the term thrown around, and perhaps even applied for a role, but might not quite know what it entails. You are in luck because we are going to tell you everything you need to know about the role of an online marketer, including the responsibilities, requirements, and more importantly, the opportunities available to you. Keep reading if this sounds interesting, or you might just want to bookmark this page and come back to it later.

Responsibilities

The role of an online marketer is varied and can involve a variety of tasks including driving traffic to websites, building community, and handling PPC account management to name just a few. Depending on the role you are interested in, you will most likely need to have a strong understanding of search engine optimisation (SEO), pay per click (PPC) marketing, and conversion rate optimization (CRO). To start, you will almost certainly be presented with the opportunity to learn these theoretical principles through practical application in a digital marketing agency. You will also be required to demonstrate proficiency in using various marketing platforms such as Google Analytics, Facebook Ads, and Instagram Analytics.

Requirements

In order to qualify for the role of an online marketer, you will need to possess at least a bachelor’s degree in marketing, communications, or business administration. If you are interested in a more specialized role, such as SEO, you can further your education at a reputable institution, preferably a business school. There are also opportunities for those with a marketing background to further their education in other areas such as data science or analytics. Experience in working with marketing agencies and companies is also beneficial. When applying for this role, make sure you have an up-to-date resume because there will undoubtedly be several interviews before you are finally offered the position. During your time in-house, you will be tasked with generating new business and converting existing leads into paying customers. To succeed in this role, you will need to be highly organized, have excellent communication skills, and be able to maintain a positive attitude while working as part of a team. Above all else, make sure you are ready to learn. The more you know, the better you will be able to contribute to the team.

Opportunities

With the right training and education, there are numerous opportunities for those interested in the field of online marketing. The role of an SEO in a digital marketing agency is varied and can involve everything from setting up and running PPC campaigns and writing content for the company blog to creating and managing marketing funnels. Those with a background in data science can find opportunities to join teams that are using machine learning and data analysis to improve marketing performance.

If you have a specific skill that you believe can be of use to the company, don’t hesitate to let them know. The best thing you can do for yourself and your career is to get experience, so when that moment comes and the hiring manager mentions they are looking for someone with specific experience, you can confidently respond that you have exactly what they are looking for. Don’t be afraid to ask questions or seek advice: being a sponge and knowing how to get things done is one of the most valuable skills you can have. Remember, nothing about your career is set in stone, and you are always welcome to revisit this page and see what’s new.