When it comes to marketing strategies, there are many terms that describe different approaches to attracting and retaining customers. One such strategy is “direct marketing” which relies on traditional print and broadcast methods to reach the public. This type of marketing is commonly used by brand-name companies like Procter & Prosser to promote their products. However, these types of companies usually only have one to two sales people managing all of their accounts which prevents them from focusing on the bigger picture. This is when you need an agency like The Marketing Guru to create a digital marketing plan that will help you focus on growing your business.
Why Should You Try Online Marketing?
The truth is no one knows exactly how to reach the “perfect” customer for your brand. That is why you need to use multiple tactics (i.e. digital marketing) to gain traction. This way, you will engage with your audience at all costs and ensure that they understand what your brand is offering.
Here are just a few of the reasons why you should try online marketing:
With the increased use of search engines and social media, simply having a website is no longer sufficient to gain exposure. To truly succeed in today’s digital world, you need to have a presence on every social media channel and make sure your website is always up-to-date with fresh content. This is where SEO (search engine optimization) and content marketing comes in.
SEO is a set of techniques used to improve a website’s search engine rankings. In general, you want to make sure that when a user types in a keyword or phrases related to your business, your website appears at the top of the results.
Content marketing is the practice of creating and distributing relevant and valuable content to attract, engage, and convert customers. This content could be in the form of articles, videos, infographics, etc. to attract and retain customers. You can also use this content to generate leads and make sales directly from within the content.
When a web visitor comes to your website, how much business do you want them to carry out? Have you ever thought about implementing a conversion technique on your site? A conversion technique is a method used by website owners to encourage people to take actions (i.e. buy products, fill out forms, subscribe to notifications, etc.) that will advance their business.
A common technique used to encourage conversions is referred to as “free trial” or “trial version”. A free trial is when a user can try (for free) a product or service from a brand before making a purchase. Most marketers test different variations of their free trials to see which works the best. These variations can include the length of the trial period or the number of attempts before the trial expires.
To continue with our previous example, let’s say you are a car insurance company and you want to engage with potential car insurance customers. One of your options is to create a virtual car insurance license plate and give everyone who visits your site a free trial of car insurance. This way, you are using a free trial to attract and retain customers without touching your own margins. Not only that, but you are also testing different approaches to gain traction online.
Last but not least, let’s not forget about the cost of traditional marketing. While it is not always easy to estimate the exact cost of a marketing campaign, we can take a rough guess. To launch a marketing campaign that will reach the masses, you will most likely need to spend a considerable amount of money on print and broadcast materials (e.g. newspapers, magazines, radio stations, and TV channels).
Even then, you will only reach a small portion of the population. To truly gain traction, you will have to spend money on digital marketing. This could include things like search engine optimisation, content marketing, email marketing, etc. Depending on your own research, you will need to spend anywhere from a few hundred to a few thousand dollars a month to have any kind of significant impact.
As you can see, there are many advantages to having a digital marketing agency help you reach your audience. However, if you are looking for a one-stop-shop for all of your marketing needs, you can’t go wrong with The Marketing Guru.