With Pixels, a video startup based in Raleigh, North Carolina, everything is online. Having worked with brands like Warby Parker, Ralph Lauren, and Tommy Hilfiger, the New York City-based company specializes in e-commerce product videos.
The internet has disrupted nearly every industry, and the way we market and sell goods has changed as a result. Thanks to tools like Shopify, BigCommerce, and WordPress, brands can set up online stores in a matter of minutes. And with so many options for e-commerce platforms to choose from, there’s no excuse for shying away from the digital ocean.
Why Video For E-commerce?
Whether you’re a brand new to marketing or you’ve been at it for a while and want to stay ahead of the trends, video is a great place to start. Thanks to tools like Videa, which automatically generates high-quality HD video content from your photos, videos already exist that can be used to attract and retain customers.
The trend towards online marketing is clear: 83% of marketers plan to increase their investment in digital marketing in the next six months.
With video, you’re not limited to text-based descriptions. Instead, you can add voiceovers, shoot additional angles, and even use interactive tools like quizzes, discounts, and more to engage potential and existing customers.
Growing Your E-commerce Business with Video
Creating a video to promote your e-commerce store isn’t as daunting as it seems. There are plenty of templates and drag-and-drop tools that can be used to build a professional-looking store right from a WordPress dashboard. Not only that, but you can also use services like Google Shopping, which aggregates products from different retailers, to source the items your customers are most likely to want.
Once you have your store up and running, you can use affiliate marketing to attract potential customers to click on product links and make a purchase. You can also integrate your e-commerce store with a video platform like Shopify to create a comprehensive digital marketing strategy, tying in SEO, paid ads, and social media to drive engagement and sales.
To get started, simply log in to your Shopify account, click the ‘Store’ button, and select the “Single Product” option. From there, you can add your products, create prices, and add discounts to make the shopping experience as appealing as possible.
Once your product is listed, you can start filming videos using the Shopify app or a standalone video software like Vidyard, Jing, or Studio Pi. These apps make creating engaging video content easy and enjoyable.
Where Do I Go From Here?
No matter where you are in the world, there’s an abundance of businesses that you can promote products for. With a little bit of research and a lot of ingenuity, you can find the niche that suits you and your products best.
Above all else, remember that customers can and will judge you by the service you provide, the product you sell, and the prices you charge. If you provide a good experience and encourage customers to come back for more, the sky is the limit.