Queensland is the second-largest state in Australia, with a population of 4.72 million people. Brisbane is the state’s capital city, with a population of 1.54 million people, and there is a massive difference in demographic makeup between the two. In Brisbane, there is a significant proportion of people in their mid-30s to early 50s, while in rural areas of the state there are more families with children. Queensland is still a relatively traditional place, with a high level of loyalty to brands and products that are familiar and popular globally.
The State of Origin, the State’s best-known sporting event, is an excellent example of this loyalty: a true celebration of Aussie heritage, the games feature 12 players from New South Wales (NSW) and Victoria (VIC) battling it out across three exciting matches. More than 100 million dollars’ worth of merchandise is sold annually at the game’s official merchandise stores, which are located in every capital city in the country.
For many years, Queenslanders have been able to access quality products from major international brands through the distribution channels of one company: Woolworths. Through a series of mergers and acquisitions over the past decade, the Australian retail giant has expanded into food, wine, and travel sectors, ensuring that its customers have access to a wide range of products and services, both in-state and abroad. The company also runs popular online marketplaces, such as MyMiniHus and EatLift, through which customers can purchase the products they need without leaving their homes.
The Difference In Online Marketing In Queensland
Let’s be honest, we’re not all blessed with perfect skin and an unblemished lifestyle, which means that a lot of us are held back by our regular skincare and beauty regimens. Whether you’ve got dry skin that needs moisturizing or oily skin that needs hydrating, there are products out there to help take care of your skin, and that’s what makes beauty and skincare so appealing as an area of marketing focus. It’s about much more than attracting new customers to your business; it’s about empowering existing customers to live their best life.
Of course, not all products for sale online will make your skin better. There are plenty of snake oil salesmen out there, preying on people’s vanity, promising them that this product will give them better skin or that diet change will do the trick. Not unlike a lot of other industries were plagued by fraudulent claims and poor quality products, until regulators stepped in to establish best practices in online marketing and educate the public about what constitutes bad science and exaggerated claims.
Product Availability
Another benefit of online marketing is the wide variety of products that you can promote and sell through a single channel. If you’ve got a product that’s been around for a while and it’s proven to be popular, there are a host of options available to choose from when it comes to equipping an online store. If you know that 80% of your customers will want to buy skincare products, but only 20% will want to buy body lotions, you can choose to serve one function or the other (or both) through your website.
On the other hand, if you’ve launched a new product and it’s not available through traditional retail channels, you’ll likely have to establish online stores for customers in other countries where your product is stocked. This can be an expensive and time-consuming process, not to mention that in many cases, the product may not be available for purchase at all.
Cost Effective
Unlike with traditional marketing methods, where you would typically spend a significant amount of money on expensive brand advertising, social media marketing, and trade shows, with online marketing you can control your expenditures. Not only can you put adverts on free platforms like Google, but you can also choose to conduct business through affiliate marketing, which earns you a commission when a purchase is made through your blog or website. In most cases, these commissions can be a significant source of income.
In addition to the cost effectiveness, you have the advantage of being able to track the results of your marketing efforts, something that is not readily available to those operating under the conventional banner. The bottom line is that with a little planning and strategy, you can put in place a digital marketing plan that will empower your business to reach new heights.