With the growth of digital marketing, so too has the demand for qualified professionals in the field. According to the American Association of Advertising Agencies (4A’s), there are now more than 400,000 advertising jobs available in the U.S., and the number is predicted to grow to 500,000 by 2022.
While many jobs can be found in traditional marketing, such as email marketing, social media, and advertising, a growing number of businesses are finding creative ways to utilize digital marketing to their advantage. According to the American Association of Advertising Agencies (4A’s), 66% of businesses use digital marketing to some extent, and 59% of those businesses consider it to be central to their marketing strategy.
Why Should You Study Online Marketing?
As the name suggests, online marketing stands for marketing activities that take place online – whether that’s websites, blogs, or social media channels. What makes it unique is that it can be studied and learned from a formal classroom setting or online, via a computer or mobile device. You don’t have to be in a physical classroom to learn online marketing.
If you’re interested in taking your career further, you may find that an online marketing qualification will prepare you for the ever-changing world of digital marketing. Even if you don’t end up going into marketing, an accredited online marketing degree can still put you ahead of the competition when looking for a job. With more and more businesses leveraging the power of the web to grow and prosper, now is the right time to enter the field.
What Should You Study?
In light of the above, it’s important to choose a curriculum that will provide you with the knowledge you need to succeed in the field. For 2019, the best-fitting courses for aspiring digital marketer can be divided into three groups: web analytics, digital marketing, and marketing management. Let’s examine each of them in more detail.
Often dubbed the “science of tracking and analyzing online traffic,” web analytics is the ideal starting point for anyone interested in pursuing a career in digital marketing. You’ll learn how to set up automated tasks to track the performance of websites and online stores, analyze traffic, and track the performance of online campaigns. As an expert in the field, you’ll be able to accurately determine the value and effectiveness of each campaign – whether that’s a PSA, webinar, social media campaign, or other types of advertising.
You’ll learn the fundamentals of Google Analytics, which is the biggest and arguably the most popular tool in the field. Other popular tools include HubSpot, Streak, and Marketo. Keep in mind that not all web analytics tools are made equal, so make sure you learn about the differences and decide which one is the best fit for your needs.
This section of the course will familiarize you with the various forms of digital marketing, including paid search, social media marketing, content marketing, and SEO. You’ll learn how these tactics are used to direct and convert traffic, gain customers, and improve conversion rates.
Paid search is when a business pays other websites to display their ads – typically in the form of banners or text links – on top of search results. Social media marketing is all the more popular because it doesn’t require you to be in front of a computer to engage with potential customers. You can easily reach a large audience across platforms such as Facebook, Instagram, and Twitter.
Content marketing is all the more popular because businesses can simply create and distribute high-quality, valuable content to attract and retain customers. SEO is all the more popular because businesses can use it to get their websites and social media pages found on the Internet – often the first point of contact for potential customers – by creating valuable content that will appeal to potential customers.
Last but not least, we have marketing management. As the name suggests, marketing management is all the more important because it takes into account the entire marketing process, from strategy to execution. You’ll learn how to set goals and objectives, build marketing material, and analyze marketing results.
In addition to the above, you’ll learn about the different types of industries and businesses, as well as the different types of products and services. It’s also essential to understand the different marketing approaches used by large and small businesses, as well as understand the distinct differences between public and private marketing.
If you’re looking for a career in marketing, you may be wondering how to break into the industry. Luckily for you, we’re here to help. In this article, we’ll highlight several ways to qualify for an online marketing job. Keep in mind that getting a job in marketing doesn’t mean you’re guaranteed to get hired. However, having a degree showing that you’ve achieved something in the field can put you ahead of the competition – especially now that so many businesses are turning to the web for guidance and growth.