10 Online Marketing Proofreading Services to Help Your Content Stand Out

“Content is everything.” This adage couldn’t be more appropriate for digital marketer–turned–business owner Elle MacLeman. When she began her career in online marketing, she knew that her content—whether written or visual—would be one of the most important factors to her success. Since then, she’s built a brand around producing high-quality, informative blog posts and videos to attract, engage, and delight her audience. As the cofounder of Write & Web, a content creation and marketing agency, she’s helped organizations large and small develop digital content that resonates with their audience, compelling them to take action and grow their business.

Why should you hire a proofreader?

A reputable proofreading service can help you bring your best possible content to the forefront by offering a second set of eyes to look over your work before you publish it. While the importance of grammar and spelling in your copy cannot be overstated, a professional proofreader can help you to identify and correct broader issues that may arise with your text. It is often said that a good editor can spot more errors than a well–trained eye, so having an extra set of eyes to review your content can only lead to improved results.

Which industries does Write & Web serve?

Founded in 2012, Write & Web serves a variety of industries including media, marketing, education, and technology. As the world becomes more digital, companies are realizing the value of a content strategist who can help them develop a cohesive digital marketing strategy that includes content creation, editorial, and performance marketing. In Elle’s words, “The role of the content strategist is to create the vision and strategy for a content-centric marketing program, build a team of content creators and marketers, and establish a content schedule.”

MarketingSherpa, an integrated marketing communications agency, conducted a survey of more than 500 marketers that revealed that only 3% currently use content to attract and retain customers. Further findings from the survey also showed that only 13% of marketers feel that their copywriting skills are very good, and only 6% feel that their social media skills are excellent. This indicates that there is still plenty of room for growth when it comes to content marketing skillsets, even within established agencies. Employing a content strategist or editor to help you build your content strategy can help you identify the strengths, weaknesses, and opportunities that your business has at present, and develop actionable plans to work towards creating more engaging content.

Another industry that Write & Web serves is higher education. Since its inception, the company has worked with a host of prestigious universities globally to develop original content for their websites and social media accounts. The content is developed with the help of subject matter experts, while the design and strategic direction come from the marketing department. One of the more recent content projects that Write & Web has worked on is for the Loughborough University Business School in the UK. On their website, the school notes that “The Bachelors in Business (Banking and Finance, Commerce and Marketing, and International business) provide students with a strong grounding in both theory and practice, equipping them to enter a fast-paced, demanding world of work.” The content projects that Write & Web has undertaken for this institution have included designing a marketing plan, writing strategic marketing and communications material, and pitching and executing marketing campaigns on social media. Another recent content project that Write & Web has worked on is for the Harvard Business School. The client was keen to introduce an educational spin to their corporate blog, and Write & Web delivered a unique blend of thought leadership, case studies, and real-life examples to help them achieve this.