Are you looking to delve into the world of digital marketing? Whether you’ve been dabbling in the world of online marketing or are just now hitting the scene, there are plenty of topics you can dive into to become an expert.
In this post, we’ll explore some of the most in-demand digital marketing projects and the skills needed to succeed on each one. We’ll also provide you with some starter resources to get you started.
Content Strategy
As the name would suggest, a content strategist handles the creation and production of content for a brand or business. They may work with a small in-house content team or may take on a larger project and work with a variety of freelancers and agencies across various industries. While the role of a content strategist is highly versatile, the ideal candidate has at least a bachelor’s degree in communication, media, or marketing. Experience in any of these areas is also valuable, as is a strong interest in emerging media.
One of the biggest challenges for any business, no matter the size, is effectively connecting with its customers. If you’re looking to take your marketing strategy online, this is the perfect opportunity to become an expert in content strategy.
Social Media Marketing
Social media marketing is arguably one of the more recognizable terms in the world of digital marketing. It typically describes the process of promoting a product or service through social media platforms like Twitter and Instagram.
This type of marketing often involves taking content created for one platform and repurposing it for another. For example, you may have an Instagram photo of a food product that you think will be a valuable piece for your next blog post. You can use the same image on your social media platforms, potentially boosting your content’s reach to a larger audience.
If you’re looking to dive into the world of social media marketing, you’ll need to decide on a niche and build out a strategy to target the right audience. You’ll also need to determine how to measure the effectiveness of your efforts. For example, if you want to determine the value of engaging with a particular social media user, you’ll need to set up automated emails to measure the results of your work.
Video Marketing
Did you know that 76% of consumers watch videos on the internet? That’s a lot of eyeballs! If you’re looking to grow your business through video, you’ll need to make sure that your videos catch and hold the attention of your audience. While there are a variety of tactics you can use, including captions, calls to action, and subtitles, video marketing can be difficult to master. However, if you’re willing to put in the time and learn from the best, you’ll be able to develop an effective strategy that will enable you to create incredible marketing videos.
Reposting Content
If you’re a regular user of social media, you’ll likely be familiar with the concept of replying to a post. What if I told you there was a way to massively increase the reach of your content by simply replying to one of your customers’ posts? It’s called replying to a customer with a relevant, thoughtful message and showing them that you’ve heard them (and their problem).
Customers expect to have a good relationship with businesses they do business with. If you can gain their trust by listening to their problems and offering a solution, you’ll be able to establish yourself as an expert in your industry with knowledge to share.
Content Creation
If you’re looking to create original content for your marketing campaigns, there are plenty of platforms out there that can help you get started. Whether you have a specific topic you want to discuss or an idea for a blog post, you can find a freelance writer or an in-house team to help you develop your content. The more original content you have, the more engagement you’ll likely find on social media.
Analytics
If you’re looking to take your marketing to the next level, you’ll need to determine what’s working and what isn’t. The best way to do this is through analytics. Luckily, most digital marketing platforms make this process easy. You’ll simply need to sign up for a free account (typically through your email address) and then link any social media accounts you have to the platform. From there, you’ll be able to access all your content’s analytics and determine exactly what’s resonating with your audience (and what isn’t). Don’t worry, it’s not scary; analytics is actually one of the easiest tasks to perform and will only take a few minutes.
Email Marketing
Did you know that 66% of adults use email to research products and services? That’s a lot of people! If you’re looking to further penetrate the world of email marketing, you’ll need to take the time to craft a solid strategy and pick a niche. You’ll also need to decide on a tone of voice and style of the emails you will send and build out a plan to test various styles and phrases. You can use analytics to determine the effectiveness of your various email marketing efforts, enabling you to constantly improve your strategy.
Display Advertising
Did you know that nearly half of all American adults use a device with adverts on it? That’s a lot of people exposed to ads every day! If you’re looking to grow your business through display advertising (like ad banners on websites or apps), you’ll need to take the time to understand what type of ads your target audience is viewing and crafting an audience-specific strategy. You’ll also need to decide on a budget and consider the tools available to measure the effectiveness of your efforts.
These are all important questions to ask yourself if you’re looking to venture into the online marketing world. As daunting as it may seem, understanding the technical aspects and creating marketing plans will be worth it once you start seeing the results of your efforts. Don’t be afraid to ask for help from an expert if you’re stuck or unsure of where to begin. As long as you learn something new, it’s all worth it.