The advent of social media and the internet gave birth to an entirely new way of doing business and marketing. No longer could you rely on newspaper ads or flyers dropped through the letterbox to win customers. Now you could target potential customers and engage with them using content curated from various sites and publishers.
While this might seem like a good thing, managing content across various platforms and ensuring that your message is consistent is difficult and time-consuming. Which is why many companies opt to outsource their online marketing to digital marketing agencies.
Outsourcing allows you to focus on growing your business without the need to worry about content production. And it doesn’t come with the cost of having a full-time content producer working for you.
But what is digital marketing, and how can you begin to implement an online marketing strategy?
What is Digital Marketing?
Put yourself in the shoes of a digital marketer for a moment. What do you consider to be digital marketing?
Marketing through digital channels has existed since the dawn of the internet. Back in the day, people would create websites focused on selling a product or service. In some cases, these sites would be devoted to a single product or service offering (i.e., a pure SEO site), while in others they would be filled with content geared toward drawing in organic traffic (i.e., a content-first strategy).
Either way, the goal was to create a site that would draw in organic traffic and, ultimately, make the internet a slightly less barren place.
With the rise of social media platforms like Twitter and LinkedIn, the game has changed. Marketers can now target the right audience and engage with them using a combination of social media platforms and SEO.
As a digital marketer, you can think of your role as a digital publicist, creating and distributing content to attract, engage, and convert interested parties to customers.