With the ever-changing digital landscape, it’s never been more important to develop effective online marketing strategies to reach your target audience and generate leads. But finding the time to plan out your online marketing strategy, write blog articles, and implement social media campaigns can be challenging. That’s why we’ve created this complete guide about achieving successful online marketing performance and beating your goals.
Set Realistic Goals For Your Online Marketing Program
You’ve either been asked to develop an online marketing program by your boss or tasked with developing an online marketing strategy by a senior leader within your company. Now it’s time to prove them right!
Setting specific, measurable goals is the key to developing an effective online marketing program. When you set these goals, it’s easier to determine what performance should be measured against. For example, if you’re aiming to generate X number of leads this year, then you can measure how many lead gen sessions you’ve had, how many webinar registrations you’ve attracted, or how many closed sales you’ve secured.
This way you’ll be able to prove to your boss and the rest of the organization that you were indeed able to fulfill the requirements of the role entrusted to you. It’s also important to set measurable goals for your online marketing program as it gives you something to work toward. This, in turn, will make you more committed to achieving the goals you’ve set and, consequently, increase your productivity.
Determining Your Online Marketing KPIs
Once you’ve set your goals, it’s time to work on determining the key performance indicators (KPIs) that will help you track your performance. These are the metrics that you’ll use to determine whether you’ve fulfilled the goals you’ve set and continue improving your program or whether you need to start over again.
It’s important to keep in mind what metrics you’ll use to determine the success of your online marketing program. For example, are you looking to increase brand awareness? If so, then you’ll want to track how many people have heard of your company or brand before and after the launch of your program. Is revenue your top priority? If so, then you might want to track the number of products purchased per month or the average order value to get a sense of whether or not your strategy is paying off.
It’s also advisable to set up automated KPIs so you can check on the performance of your program without having to rely on manually entered data. If you’ve got data available in your CRM, then you can set up automated email notifications when a new KPI is reached. This will help you keep track of how your strategy is doing and allow you to determine whether or not it’s met the objectives you’ve set.
Developing a Strong Online Marketing Strategy
Now that you have realistic goals in place and have the metrics to prove you’ve accomplished them, it’s time to develop an overall strategy for your online marketing program. This should include a combination of both online and off-line marketing tactics, strategies, and campaigns to maximize your results.
Off-line marketing tactics include anything that happens outside of your website or social media accounts. This could include things like advertising, trade shows, and public relations campaigns. On-line marketing tactics include everything that happens on your website and social media accounts.
As part of your overall strategy, it’s important to determine which platforms your target audience uses the most. This will help you choose the right digital assets to reach them. It’s also important to find your audience on these platforms and engage with them. Ensure you develop content that will keep their attention and encourage them to become leads.
Once you’ve set your strategy in motion, it’s time to take a step back and review your progress. This will help you determine whether or not you’ve achieved the results you’d hoped for. It also helps you determine whether or not you need to make any changes to your strategy. Keeping track of your objectives and measuring your performance against them will make all the difference.