In a previous earnings call discussing the Amazon Go store, Jeff Bezos said, “Kind of what we do best is sell stuff online that nobody needs. We thrive on unfulfilled needs.”
He’s not kidding. Amazon Go and other similar click and collect stores are booming because consumers want the convenience of easily buying what they want without having to leave the comfort of their homes. So if you’ve got a knack for marketing and you’re looking for a way to make cash, you could start a business reselling online marketing products wholesale.
To successfully run a business reselling online marketing products, you want to ensure that you have the basics down pat. One of the first things you should do is register your business with the Federal Trade Commission.
The FTC creates regulations that protect consumers and foster honest business practices. By registering, you gain access to these consumer protections and ensure that you and your business meet all legal obligations.
Set Up Shop
Now that you’re registered with the FTC, you can move onto the fun part: setting up shop. In your business plan, you should lay out a clear description of what your business does and how you plan on making money. It’s also a good idea to consult with an accountant or lawyer to ensure your business is legally structured and to set up the right insurance policies.
Get Your Foot In The Door
Even though you’re already ahead of the game, you can’t expect to be able to make money right away. Like a startup, your business will need to build up some credibility and gain some traction before you can expect to make a profit. That’s where getting your foot in the door comes in. Instead of focusing only on selling online marketing products directly to consumers, you could offer digital marketing services to businesses.
Getting a business license, opening a shop, and marketing your product are all the basics you need to get started. From there, you can build your audience and sell your products online until you find your sweet spot and can monetize your business.
When someone decides to buy a product or service online, they’re usually presented with a variety of options and prices. For business owners looking to make a profit, this can be a bit overwhelming. You can alleviate this stress by creating and marketing a standard price list. Publishing a price list is not only the right thing to do from a customer perspective, but it also ensures you’re operating from a fair platform.
You should also create an online store that’s easy for customers to use. Having a well-designed, user-friendly website that’s packed with products is the best way to attract potential customers who want to do business with you.