If you’re reading this, I assume you’re already aware of the importance of digital marketing to your company’s success (or at least your wallet).
But how much does it actually cost? Is organic contentment really affordable? What are the hidden costs of owning a website? How much should I expect to pay for an online marketer who can help me grow my business?
Let’s take a look. First, I’ll walk you through the most common types of digital marketing pricing models and how much they cost, plus some other considerations when choosing an agency:
Monthly Fees For Using Software
The most basic form of digital marketing pricing is per-month software licenses and service fees. You’ll find this type of pricing often associated with SEO and content strategies, but also email marketing and performance marketing software. Think of these as the basic building blocks of any digital marketing campaign. When you’re shopping for software, make sure to examine the plan to see how much data you need and how much you’ll need to pay each month. Typically, you’ll need to pay for software plus a service plan (which can vary from $5 to $20 / month, depending on the size of your company).
One-off Fees For Website Launches
Another common type of digital marketing pricing is one-off fees for launching a new website. These are usually associated with eCommerce platforms like Shopify or WordPress.com. Because you’re paying for a tool to make your site live, you’ll likely see one-off website launch fees that range from $500 to $2000 or more. You might also see these fees include hosting or domain registration. Keep in mind that you won’t need a fancy new website to start selling your products online. You can simply use a free, basic website builder like Wix or Weebly to get your site up and running. If you’re looking for a one-stop-shop for managing your entire online presence, consider an agency that offers a content management system (CMS) like WordPress or Joomla.
If you’ve got a complex marketing strategy and aren’t sure where to start, you might consider hiring a consultant to help you navigate your options. These experts will usually charge you on a per-hour basis, so make sure you’re clear on the terms before you start paying. Some companies also charge per-project fees, so be sure to ask about those too.
Complex Event Processing (CEP)
If you’re running a big event (e.g., webinar, conference call, or social media campaign) for your organization, you might consider hiring a CEP vendor to help you automate and streamline the process. CEP is similar to using software or subscribing to a CRM, except you’ll need someone to set up the process and monitor its progress for you. Many CEP vendors will charge you a one-time setup fee plus a per-project or per-hour fee. Just be sure you’re aware of the additional costs before you sign on the dotted line.
Performance marketing is, in theory, quite similar to organic marketing, but this type of digital marketing focuses on attracting customers rather than encouraging them to buy your product. In practice, it can be a little bit more complex, but you’ll only need to consider it if you’ve got a limited budget and need to maximize the impact of your marketing efforts. Essentially, performance marketing is used to measure the success of a marketing campaign or strategy. The cost of performance marketing will vary based on whether you want to run ads, pay for clicks, or pay per conversion. If you’re not familiar with conversion marketing, don’t worry: you don’t need to be. Just know that you’ll need to have a landing page for this to work. In some cases, you might also need to set up automated emails (i.e., drip campaigns) or use a mix of both paid and organic content to get the best results.
Pricing For Specific Services
If you’re looking for a one-stop-shop for managing your entire online presence, consider an agency that offers a content management system (CMS) like WordPress or Joomla. Their experts will be able to design a marketing strategy that fits your budget and company needs. You won’t need to worry about hosting or software updates: everything will be taken care of. In addition to a CMS, you’ll need someone to help you set up your blog or website, design the marketing materials, and perform regular research to ensure your content is fresh and relevant.
One-time Fees For Specific Marketing Activities
If you’ve got a specific activity you need help with (e.g., email marketing, SEO, social media marketing, or performance marketing), you might consider hiring an agency that specializes in that area. Like with consulting fees, you’ll need to be clear on the terms before you start paying. Some agencies will charge a one-time fee plus per-project or per-hour fees, so be sure to ask about those hidden costs before you commit.
Besides software and service plans, you’ll also need to consider the cost of software licenses. This is, in part, related to your budget but also the type of software you need to run your business. If you’re looking for a tool to create marketing materials like brochures, flyers, or ads, you might want to consider choosing software that’s been around for a while and is supported by many users. Try to find a license that’s been approved for the number of users you need. In some cases, you might also need to pay for additional software updates. Make sure you’re aware of these costs before you start making a decision.
Finally, don’t forget about hosting. Just because you’ve got a fancy new website or blog doesn’t mean you need to house it yourself. You might consider choosing a hosting company that offers geo-redundancy and high speeds. The cost of hosting will vary based on your needs (e.g., how much data you need) and whether you want direct access or not. If you have an existing database you need to upload, the cost will depend on the size of the file.
As you can see, pricing for digital marketing services can vary a lot. But if you want to succeed as a business owner, you’ll need to find a way to manage your costs. Luckily for you, we’re here to help. Below, you’ll find a list of the top 10 BizEaze cost-saving tips. Take a look, and you’ll soon see ways you can save your company money without cutting corners.
1. Choose A Supported CMS
The easiest way to save money is to choose a content management system (CMS) that’s been designed with business owners in mind. Many CMSes will integrate with a hosting platform, so if you’re looking for a one-stop-shop, consider a solution that’s been tested and proven to save companies thousands of dollars annually.
The best part is you won’t need a developer to set up your blog. Simply log in, and you’ll see a dashboard similar to the one below. From there, you can choose from a variety of free templates to get your website up and running in no time.
2. Start A Blog
Blogs are a great way to save money and time. If you’ve got a niche topic, consider starting a blog in your area of expertise. Not only will you have the opportunity to keep track of all of your company’s news and activities, but you’ll also have the ability to increase web traffic and boost your company’s visibility.
If you’re wondering how to start a blog, don’t worry: we’ve got you covered. Below, you’ll find seven steps you need to take to start a successful blog.
3. Use Free Blogging Platforms
It’s a common misconception that you need to pay to publish content on the web. In most cases, all you need is a free blogging platform. Some of the best free blogging platforms exist, like WordPress.com and Blogger. You’ll find a variety of free templates, supporting themes, and plugins to get the most out of your investment. Plus, these platforms have a large community ready to help you get started. If you’ve got a specific niche, you might even find several blogs and websites covering your topic, all set up and ready to go.