How to Market Your Ecommerce Store on a Budget

In these tough times, many businesses are looking for ways to cut costs. One of the best ways to save money while still marketing your online store is through email marketing. When you understand how to use email marketing to its fullest potential, you will be able to send out numerous marketing emails for little to no cost at all. In this article, we will help you understand how to use email marketing for your ecommerce store so you can start reaping the benefits right away!

The Basics Of Email Marketing

Before we go any further, it is important to understand the basics of email marketing. First, make sure that you have a good email marketing platform. You can use any of the online tools, like MailChimp or Constant Contact, to get started. These platforms will give you the basic structure of creating an email campaign, which we will discuss in more detail below. After you have set up your campaign, you will need to define your audience. This will be the group of people you are sending your emails to. You can use either segmentation or targeted ads to find the audience that suits you best.

Segmentation

Segmentation is one of the most basic yet effective ways of sending individualized messages to your audience. You can use tools like Google Analytics to easily find the demographics and interests of your website visitors. Once you know this information, you can create segments based on your interests. It is a good idea to create a general segment for ‘webmasters’ or ‘bloggers’ and then to use that to find more specific groups. For example, if you want to send a discount to blog subscribers, you can create a special segment for ‘bloggers’ and use that to target your offers. You can also use the ‘exact match’ feature in Google Analytics to find the exact audience you are looking for. This will allow you to target your offers more effectively. If you want very specific demographics, you can use the advanced segmentation to find the exact people you are looking for.

Targeted Ads

Besides using segments to create groups of people, you can also use interest-based ads to reach a more specific audience. If you know that certain interests will benefit from your product or service, you can choose to show ads related to those interests. In addition, with targeted ads, you can choose the location, time, and devices your audience sees your ads on. This will increase the chance of them being engaged with your ad and, in turn, increase the chance of them becoming a customer. For example, if you are selling t-shirts and you see that a lot of your audience is interested in graphic tees, you can choose to show them ads for graphic t-shirts. In this case, you are targeting ads to people who are already interested in graphic tees. If you want to target your ads to anyone, no matter their interests, you can choose to show them a general interest ad. Interest based ads can be a little overwhelming, especially if you want to choose several interests to target. If you are just getting started, it is best to choose one interest and run with it. Once you have experience with interest based ads, you can choose to broaden your reach and target other interests that are less competitive. For example, if you are already running an e-commerce store for hats and you notice that a lot of your audience is interested in Halloween-themed products, you can choose to target ads for Halloween accessories and clothing.

How To Create An Email Marketing Campaign

After you have set up your email marketing platform, you will need to create an email campaign. An email campaign, simply put, is a group of emails you are sending out to your audience. Once you have set up your email marketing platform with a name for your campaign and a short description, you will need to decide on the content and schedule of your emails. Here is where you can choose the templates of your emails that you will use and set some basic options. You can choose from a number of different templates, including some that are specifically designed for e-commerce stores. You can use this tool to set up a series of emails, or you can use it to create a single massive email that you will send out at a later date. The options are endless! Once you have set up your first email, you can easily create more by choosing ‘Create Campaign’ in the upper-right corner of your screen.

The Different Types Of Emails You Can Send

Not all emails are created equal. You have mass emails and you have targeted emails. Mass emails are great for broadcasting important information to everyone in your email address book. Targeted emails are great for engaging with specific people. For example, you can use a tool like drip email to create automated emails that will be sent to people who have bought a particular product from you in the past. You can use these emails to follow up on product orders or to introduce a new product. When you are first creating your email marketing platform, it is a good idea to invest in automated email tools. They will make the process of creating email campaigns much easier. In addition, you can use these tools to segment your emails and to track the results of your campaigns. If you are looking for a free tool, you can also try marketing automation platforms, like HubSpot, Eloqua, or Marketo. All of these tools have free trials, so you can easily find out which one is the best for your business. Once you do, you can move forward with the rest of this article.

Set Goals And Metrics To Monitor Your Success

Setting goals and metrics is an essential part of any marketing campaign. Before you start sending out your emails, you need to set a goal for your campaign and decide on a few metrics you will use to measure its success. As previously discussed, email marketing is a rather cost-efficient way of getting in touch with your audience. However, you should not expect to see immediate results. It can take several weeks, even months, for your audience to begin responding to your emails. This is why you should set some metrics to monitor the success of your campaign. For example, if you are sending out weekly emails and you notice that 20% of your audience is responding, that is a good indication that your campaign is heading in the right direction. To continue improving your results, you can choose to ramp up your efforts and increase your audience engagement. Once you hit 40% response, you can choose to broaden your reach to different groups of people or to refine your pitch. When choosing your metrics, it is best to go for the simple yet effective measures. This will make it easier to determine whether or not your campaign is getting results. Once you start gaining traction, you can choose to expand your metrics and include more complex measurements. For example, if you are using email marketing to grow your online store, you can measure the number of orders placed or the amount of money spent. In addition, you can track the demographic information of your audience to see which groups are most and least responsive to your marketing efforts.

How To Find The Best Time To Send Your Emails

One of the most basic yet essential elements of a successful email marketing campaign is to find the right time to send your emails. Since your audience will be receiving your emails at varying times throughout the day, it is essential to choose the most opportune time to hit them with your pitch. When choosing this time, you should take into consideration several factors. First, you want to find a time when your audience is most likely to be receptive to your emails. Second, you want to ensure that your emails do not get flagged as spam by your audience’s email providers. Luckily, you have an entire day to brainstorm and choose the best time to send your emails. When choosing this time, it is best to target a time when your audience is most active. For example, if you are marketing a lifestyle product and you notice that a lot of your audience is on their computers throughout the day, you can choose to send them your emails when they are on their computers. This is because they are more likely to be engaged with your email and, in turn, more likely to read your pitch. When choosing this time, you should avoid sending emails at night, because a lot of people are likely to be off-line at that hour. This is why it is best to send your emails during the day when you can reach the greatest number of people. If you are unable to find the best time to send your emails, you can choose to send them out at random times throughout the day. Just be sure to have patience, as you will not see results right away.