So you’ve decided to go the podcast route for your marketing communications plan. Congrats! But now what? Where do you start? What should you be listening to? Is there a podcast for SEO, content strategy, or social media? There sure is. Here are 10 podcasts that will help you develop your online marketing skills and get the most out of your new hobby.

Blogs For Marketing

The first and most obvious choice if you’ve gone the podcast route is to dive into the world of blogging. Although the two aren’t necessarily linked, a podcasting hobbyist could certainly become a professional content creator and author. The podcast version of a typical blog post could function as a guide to help you become a better writer, while the audio format might be used to share valuable marketing insights.

The advantage of this option is that you don’t need to worry about finding a topic to write about. As long as you can come up with ideas for a podcast episode, you can likely find a blog post that fits the bill. And if you don’t want to write a blog post, you can always freelance your article. Having an ongoing relationship with a journalist could prove to be a valuable source of quality content for your blog.

Marketing & Advertising

If you’re looking to dive into the world of marketing and digital marketing, you’ve probably already considered podcasts as a potential medium for content marketing. After all, the soundscape of a podcast can be quite different from that of a radio station. For instance, podcasts tend to feature a wider variety of topics, allowing marketers to experiment with a larger range of content when organizing their shows. And as mentioned by the Google team, audio is a more “consumable” form of content than text. This means a potential audience can more easily “listen and forget” what they hear, which could make podcasts ideal for product demos or in-depth trainings.

The disadvantage of this option is that you’ll need to find a way to get the attention of potential listeners. Luckily, you have one option right next to you. You can use tools like Anchor to get the word out about your podcast. By uploading your podcast to Anchor, you’ll have the opportunity to build a community of people interested in what you have to say. And when you do, you’ll have the chance to convert them into paying customers.

SEM, SEO, & Content Strategy

If you’re looking to specialize in SEO, SEM, or content strategy, you might want to consider exploring the world of podcasts as well. One of the distinguishing factors of a podcast is that it is usually built around a single, central theme. This makes them ideal for in-depth trainings on a specific subject or to introduce a subject that isn’t necessarily “sexy” but rather has broad market appeal. For example, there are dozens of podcasts that cover different aspects of SEO, allowing you to learn from experts while avoiding the need to self-educate.

The advantage of this choice is that you don’t need to worry about finding a topic to write about. As long as you can come up with ideas for a podcast episode, you can likely find a topic that fits the bill. And if you don’t want to write a blog post, you can always freelance your article. Having an ongoing relationship with a journalist could prove to be a valuable source of quality content for your blog.

The disadvantage of this option is that you’ll need to find a way to get the attention of potential listeners. Luckily, you have one option right next to you. You can use tools like Anchor to get the word out about your podcast. By uploading your podcast to Anchor, you’ll have the opportunity to build a community of people interested in what you have to say. When you do, you’ll have the chance to convert them into paying customers.

The Art of Social Media

If you’re looking to specialize in social media, you might want to consider exploring the world of podcasts as well. Like blogging, the content of a podcast can be significantly more varied, which makes it a better choice if you are looking to experiment with a variety of topics. Like SEO and SEM, the world of podcasts is rich with information and educational opportunities.

One of the distinguishing factors of a podcast is that it is usually built around a single, central theme. This makes them ideal for in-depth trainings on a specific subject or to introduce a subject that isn’t necessarily “sexy” but rather has broad market appeal. For example, there are dozens of podcasts that cover different aspects of SEO, allowing you to learn from experts while avoiding the need to self-educate.

The advantage of this choice is that you don’t need to worry about finding a topic to write about. As long as you can come up with ideas for a podcast episode, you can likely find a topic that fits the bill. And if you don’t want to write a blog post, you can always freelance your article. Having an ongoing relationship with a journalist could prove to be a valuable source of quality content for your blog. The disadvantage of this option is that you’ll need to find a way to get the attention of potential listeners. Luckily, you have one option right next to you. You can use tools like Anchor to get the word out about your podcast. By uploading your podcast to Anchor, you’ll have the opportunity to build a community of people interested in what you have to say. When you do, you’ll have the chance to convert them into paying customers.

If you’re looking to specialize in social media, you might want to consider exploring the world of podcasts as well. Like blogging, the content of a podcast can be significantly more varied, which makes it a better choice if you are looking to experiment with a variety of topics. Like SEO and SEM, the world of podcasts is rich with information and educational opportunities.

One of the distinguishing factors of a podcast is that it is usually built around a single, central theme. This makes them ideal for in-depth trainings on a specific subject or to introduce a subject that isn’t necessarily “sexy” but rather has broad market appeal. For example, there are dozens of podcasts that cover different aspects of SEO, allowing you to learn from experts while avoiding the need to self-educate.

The advantage of this choice is that you don’t need to worry about finding a topic to write about. As long as you can come up with ideas for a podcast episode, you can likely find a topic that fits the bill. And if you don’t want to write a blog post, you can always freelance your article. Having an ongoing relationship with a journalist could prove to be a valuable source of quality content for your blog.

The disadvantage of this option is that you’ll need to find a way to get the attention of potential listeners. Luckily, you have one option right next to you. You can use tools like Anchor to get the word out about your podcast. By uploading your podcast to Anchor, you’ll have the opportunity to build a community of people interested in what you have to say. When you do, you’ll have the chance to convert them into paying customers.

The New Marketing Blogging

If you’re looking to expand your horizons and try something new, maybe marketing blogging isn’t for you. However, if you’re looking for an opportunity to hone your skills and experiment with a new platform, marketing blogging might just be the ticket. The key is to find a niche and build a small audience around it. From there, you can venture into more mainstream media and make some money.

For example, if you are a freelance writer and you want to try your hand at blogging, you might want to explore the world of sponsored posts. Sponsored posts work much like traditional ads, except that the content is chosen by the advertiser and will tend to be more in line with the interests of the audience the blog owner shares with.

The advantage of this option is that you don’t need to worry about finding a topic to write about. As long as you can come up with ideas for a podcast episode, you can likely find a blog post that fits the bill. And if you don’t want to write a blog post, you can always freelance your article. Having an ongoing relationship with a journalist could prove to be a valuable source of quality content for your blog.

The disadvantage of this option is that you’ll need to find a way to get the attention of potential listeners. Luckily, you have one option right next to you. You can use tools like Anchor to get the word out about your podcast. By uploading your podcast to Anchor, you’ll have the opportunity to build a community of people interested in what you have to say. When you do, you’ll have the chance to convert them into paying customers.