The growth of the internet, social media, and smartphones has changed the way we market products. Gone are the days when consumers had to search for coupons, discounts, or special offers to get the products they wanted. Nowadays, with the click of a button, they can find the best price or promotion and make a purchase without ever leaving the comfort of their homes. This interconnected world has made marketing more accessible than ever before, but it has also opened up new ways for marketers to reach consumers.
Traditional marketing, such as radio and TV commercials, magazine and newspaper ads, and billboards, still have a place in our industry. However, in light of changing consumer behavior, these platforms may not be as effective as they were in years gone by. This is because consumers have become so familiar with finding deals online that they no longer need to rely on traditional methods.
In order to reach consumers and motivate them to act, marketers must now resort to more innovative methods. The digital marketing world is full of strategies and tricks that marketers can use to reach their audience. Using these tactics and combining them with traditional marketing methods can put a cherry on top of your already healthy marketing strategy.
Why Transparent Backdrops?
What better way to catch the attention of consumers than by using bright, eye-catching colors and photos with a pretty background? In today’s world, consumers have come to expect quality content, and when they come across an image that looks fuzzy or pixelated, they will likely be turned off by it. Since background images can dramatically affect a web page’s look and feel, it’s important to choose an image that compliments your site’s design and content.
Find The Perfect Image
When building a marketing site or app, it’s important to look for an image that is large enough to be noticed but not so large that it takes up too much room. If you don’t have the budget for an expensive designer, you can always find free fonts, vectors, and images that you can tweak to fit your needs. Remember: your image’s background will be repeating itself in different spots around the site, so make sure that the colors match.
Keep It Simple
Keeping things simple is one of the best ways to make an impact with your audience. After all, less is more. When a web page or app’s design and content are simple but stunning, the chances of the consumer being engaged are high. Using too many fonts, colors, shapes, or images can make a site or app look busy and unprofessional, causing potential customers to leave the platform or click the back button on their browser.
Above All, Be Creative
Creativity is what sets humans apart from machines. While computers can be programmed to perform certain tasks, only humans can come up with innovative ideas and concepts that create unique works of art. Since digital marketing is a growing field, the opportunities for marketers to be creative are endless. When creating a campaign, use your imagination and don’t be afraid to try new things. Having a fresh pair of eyes on your work can help you avoid common pitfalls and bring new ideas to the table.
Use The Right Fonts
When designing a marketing website or app, you have many options to choose from when it comes to fonts. With so many different fonts available for designers to choose from, it can be difficult to know which one will work best for your content. Before making a decision, test out a few different fonts in your browser and see how they look in comparison to one another. This way, you can find the perfect match for your content.
Anchor Text Etiquette
Anchor text is the brief phrase that appears in a link or the title of a web page. Knowing proper etiquette when using these is essential to creating effective marketing content. Always start with a verb, like “to see,” “to learn,” or “to buy.” Avoid using a preposition such as “about,” “on,” or “in.” As a general rule, don’t repeat the same anchor text over and over again. Doing so can hurt your SEO, or search engine optimization, because Google sees this as spammy.
Link To Other Websites
Giving your website visitors the option to leave your platform and visit other sites is a great way to increase the chance of them making a purchase. Offering a coupon code or special link that takes them to a sales page or landing page is a common tactic, but it’s not the only one. Creative marketers can come up with many different ideas that encourage people to click away from the page they’re on and visit another site. Some ideas might include:
- A quiz or contest that contains a free gift (e.g., a gadget or a discount)
- A poll that asks visitors to choose between two options (e.g., a designer handbag or an Apple Watch)
- A gallery containing images of fashion designers’ offerings (e.g., Gucci, Prada, or Ettinger)
- A playlist that recommends songs based on an artist or album (e.g., Adele’s “Hello,” or the latest single by Lady Gaga)
- A map that displays the locations of nearby coffee shops, restaurants, or hotels (e.g., Apple Maps or Google Maps)
- An infographic on a lifestyle choice that leads to increased earnings (e.g., choosing organic food leads to higher sales and profits for the company producing the food)
Make Sure Your Call To Action Works
The call to action, also known as the CTA, is an important part of any marketing campaign. The CTA is the phrase or action that the consumer is encouraged to perform. For example, if you’re running an ecommerce store and you sell clothing, the CTA might be to “check out the products.” Once you have a form on your site that collects personal information, you can follow up with a marketing email using a combination of automated messaging and personal touch – just make sure that your CTA stands out.
Measure The Results Of Your Campaign
The final and most vital step in any marketing campaign is measuring its success. You can’t expect to come up with a brilliant idea and expect it to pay off without any kind of follow-up or measurement. The fact is, you’ll never know what will or won’t work unless you try it out and measure the results. The great thing about digital marketing is that you’ll always have the data at hand that you need to determine the success of your efforts. Start by measuring the activity of your website or app’s traffic towards your goal. For example, if your aim is to increase consumer demand for your fashion brand, you can set up automated emails to follow up with new subscribers and measure how many of these conversations are ending in sales.
Measuring the success of your campaign is about more than just sales figures, though. You can use analytics tools to track the demographics of your audience, notice when people are leaving your site and why, and make adjustments to your strategy as needed. The sooner you start measuring, the sooner you’ll start seeing improvement.
Creating a marketing campaign that stands out is a lot easier than you think. With a little bit of research, creativity, and patience, you can find the right image, design, and content that will make your target audience sit up and take notice. Going above and beyond what’s needed to achieve your goal is always a plus, but being unique and creative will help you stand out above the rest.