So you’ve decided to become an online marketer after all. Congrats! Now it’s time to start creating awesome marketing material that will make your coworkers jealous. Believe it or not, becoming a digital marketer is a lot like baking a cake. You’ll need to follow a certain recipe, and in order to do that, you’ll need to know how to use your keyboard, mouse, and photo editor. In this guide, we’ll cover everything you need to know to create perfect online marketing Pngs and graphics for your next big pitch or presentation.
The Four Steps To Creating an Amazing Online Marketing Png
In case you’re wondering, a png is a form of graphic which stands for “portable network graphics”. These are images with a high enough resolution to look great on a desktop, tablet, or mobile device. For the rest of this guide, we’ll assume you mean business-ready Pngs. That is, images created with the intention of being used in a digital context such as a website or email campaign.
When it comes to creating a marketing Png, there are four steps you need to follow to ensure your material looks professional and comes in at the right resolution:
1. Set Up Your Shoot
The very first thing you need to do is set up your shoot. This involves coming up with a theme and color scheme for your Png. Bear in mind that your final product will be used for business purposes, so you want to choose something that looks professional yet simple. For example, if you are shooting a blog post roundup for a luxury goods website, you might want to go for a classic white background with subtle gold or bronze elements.
When choosing a theme and color scheme, make sure you have the proper licenses to use them. You can find the proper licenses for most themes and color schemes from the source website. Just be sure you’re not violating any trademark laws by using them. For instance, the green and red “make money online” scheme is trademarked by YEC (YouEarnCash), and using it without permission is actually against the law. So, if you’re not sure whether or not you have the right to use a certain theme or color scheme, consult an attorney.
2. Choose The Right Equipment
The next step is to choose the right equipment. This refers to the tools you’ll need to take professional-looking photos. There are many different tools you can use to take photos, and not all of them are created equal. Just like with any other profession, the more you use, the better you get. That is, the more you shoot, the better you get. There’s no replacement for experience here. So don’t be afraid to invest in some professional photography equipment if you really want to take your work to the next level. Just make sure you’re not wasting your investment by being picky with the brands you buy from. You can find cheaper alternatives if you search around, but you’ll sacrifice quality if you do.
3. Shoot The Model
The third step is to shoot the model. This is one of the most important steps, since your photos will be judged by the job you did selecting the right model and placing her in the right mood. When selecting a model, it’s important to look for someone who is comfortable in front of the camera and has the right look for the type of content you’re creating. It’s also important to match the type of model with the type of content you’re creating. For example, if you’re creating a fashion blog post, look for models who are attractive and feminine.
Once you have your model, the next step is to arrange the background. You can do this either by yourself or with the help of a professional cameraman. Just make sure you do this with care to ensure the overall look is seamless and doesn’t look like something was done quickly. If you’re doing this yourself, take your time and make sure you do it right. You can find a stock photo site with beautiful woman you can use as a background, or you can use a service like Fotolia, which gives you access to millions of royalty-free images you can use.
4. Final Check
The final step is to check your work one last time before you publish. This is extremely important, since you’ll be working directly from your photos and don’t have the luxury of retyping everything. You can use a tool like Photoshop to make sure everything looks 100% perfect before you publish. Just remember, the more you know about editing photos, the better you’ll be able to create the perfect image.
Hopefully, this guide was able to help you create the perfect online marketing Png. Of course, there are many other things you need to think about when creating your next big pitch or presentation. Things like the size of your images and whether or not you’ll need to create infographics or slideshows. But once you have the basics down, it’s much easier to develop other skills. For example, if you’re finding this guide helpful, but you also have a business background, you might want to consider taking a look at our guide to creating a business plan or our guide to pitching decks. Just remember, practice makes perfect!