If you’re looking to enter the world of online marketing, why not choose a place that’s been booming? The Phoenix market is full of opportunity, and if you put the right strategies in place, you can’t go wrong.
We’re going to lay out the basics of marketing in Phoenix, including keyword research, content creation, and more. By the end of this guide, you’ll know how to enter the world of online marketing and stand out from the crowd.
Keyword Research
Even before you get started with your SEO optimization, you need to do some keyword research to determine the right audience for your content.
When developing content for SEO, it’s important to consider the search volume for your chosen keywords. Bear in mind that high search volumes are not always indicative of high volume of traffic, but in this case, it’s accurate.
For example, if you’re targeting the key phrase “best mattress,” there are numerous companies that you’ll need to compete with for the top spot in the search results. You don’t want to wind up optimizing your content for the term “mattress store,” which has significantly more search volume, but doesn’t necessarily mean there’s more demand for your product.
Create Keyword-rich Content
Once you’ve determined the right keywords, you can start to build your content strategy by creating a list of long-tail keywords that are more specific to your chosen topic. For example, if you’re writing an article about SEO and your chosen keyword is “SEO audit,” you might end up with a list of keywords including “SEO audit for small businesses,” “SEO audit for realtors,” and so on.
The more keywords you can incorporate into your content without overdoing it, the better. If you find that your readers are confusing one keyword with another, it can make finding their content a bit challenging. So, keep your lists of keywords short and sweet.
Social Media
As the name implies, social media is all about engaging with your audience using various platforms like Twitter, Facebook, and Instagram.
These platforms allow you to connect with others and have conversations with brands and business owners that you’re not necessarily connected with.
The first step to effective marketing on social media is to establish yourself as an authoritative voice in your niche. This will take time, as you’ll probably not immediately be perceived as an expert in your chosen field. However, by consistently engaging with your followers on social media, you’ll gain credibility and make them perceive you as an expert.
Another important point to make is that you need to be consistent with your engagements on social media. This means that you should always be posting regularly and engaging with your followers on a daily basis.
Branded Content
If you’re running an online store, you might consider branded content to be important for driving traffic to your site. Branded content is essentially content that’s been created with the intention of promoting a product or service. It usually incorporates the branding or logo of the company that the content is representing. For example, if you’re the marketing manager of a mattress company and you create an article about buying a good night’s sleep, you might consider using the company’s logo in the piece to help readers identify with the content.
The advantage of branded content is that it usually has a more professional and polished feel than the average piece of content on your site. This means that it will stand out among your audience, who are more likely to be interested in your product or service.
However, to create branded content for your site, you first need to determine the proper balance between being informative and pushing the brand. Too many promotional giveaways and you risk appearing overly aggressive, but too few and you risk losing potential customers.
By using the right keywords and combining them with other proven SEO techniques, you can significantly increase the reach of your content to land page one rankings on search engines like Google and Bing.