As the name suggests, an online marketer is someone who creates and manages marketing campaigns and content for websites or other online platforms. They typically work remotely from home, creating marketing assets such as websites, blogs, social media accounts, and email marketing campaigns for clients. Because of the nature of the job, many online marketers need to be versatile and have a good eye for design.
The Demand for Online Marketers Will Rise
With more businesses shifting to online marketing and social media, the demand for online marketers is on the rise.
According to the Bureau of Labor Statistics, job prospects for online marketers and social media strategists are expected to grow by 25% in the next few years.
Even if you don’t yet have a formal education in marketing, you can start your own successful online marketing business with these five steps.
1. Become A Professional.
The first step to becoming an online marketer is to get a professional license. If you are already working in sales and marketing, consider pursuing an online marketing certificate from a reputable institution. This will give you the skills and knowledge you need to succeed in this field.
If you are looking for a stable career, consider a life in marketing. There is plenty of work for online marketers, and this is one of the few industries that don’t need a college degree to land a job. You will not only learn the technical aspects of marketing and SEO, but also gain valuable experience by working for reputable companies.
2. Make A Plan.
Once you are licensed, you should put into practice everything you learned. Start by making a budget and a plan for the next several months or year. This will give you a clear direction for your work and help you determine which projects to take on and which to leave aside. The more you put into it, the more you will get out of it. So, make sure you put your heart and soul into it.
You don’t want to rush into anything, as this will most likely result in you creating low-quality work. Take your time and look into all the different projects that might suit you.
3. Build Your Portfolio.
Once you have accumulated enough experience, it’s time to showcase your work and earn some money. Start by creating a portfolio of your past projects. This will help potential employers recognize your skills and experience. You can also use your portfolio to highlight any projects that might be a good fit for an employer.
In addition to a portfolio, prospective employers will also look into your education and training. If you are confident that you have the necessary skills to succeed in this field, then take the time to get a professional certificate or degree. You will greatly increase your chances of getting hired if you can show that you are knowledgeable in marketing and have the proper licensing.
4. Find The Right Clients.
As a marketer, you will be in the unique position of having access to a wide array of audiences. Use this to your advantage by finding the right clients for your services.
If you want to be successful, you will need to find the right balance between generating enough revenue to fund your operations and maintaining a high quality of work. Consider using a freelance platform like Upwork to connect with potential clients. Make sure to get a good reputation there by providing high-quality work.
One of the most important things you need to do to be a successful online marketer is to find the right clients. You will have the opportunity to promote products and services that you believe in, but you must be careful about selecting clients that are a good fit for your services.
5. Charge What You’re Worth.
One of the major factors that determine whether or not you will be successful as an online marketer is your ability to charge what you’re worth. As a general rule, you should charge at least three to four times what you would for a similar job in a traditional marketing agency. This should be adjusted according to your experience and licensing. However, be careful about going too high because this might alienate your clients and reduce your future sales. Make sure to keep your pricing flexible so you can offer reduced rates to new clients who are on a tight budget.
To create a successful business, you need to focus on a few key areas. Make sure to put in the necessary efforts in these areas, and before you know it, you will be able to offer your services to other businesses in need of marketing support.
By taking the time to familiarize yourself with the essentials of online marketing, you will greatly increase your chances of creating a flourishing business.