Mentecatti, known for creating some of the world’s most iconic scented candles, is a luxury goods brand committed to crafting unique, authentic candles that are inspired by cultural and historical moments. Their products, designed for both men and women, are made with premium dark grade paraffin and ethically sourced essential oils which are both luxurious and sustainable.
The brand prides itself on being a cultural ambassador and has expanded into a luxury goods house that aims to provide luxury experiences for its consumers.
The goal of this article is to dive into how to market per mentecatti, both digitally and traditionally, as well as how to identify some of the key performance indicators (KPIs) that you can track to determine the success of your marketing efforts.
It is important to establish the basics of your online marketing campaign before you get too far ahead of yourself. Before you begin your journey to market per mentecatti, you will need to define your target audience, platform, and approach. These are the three Ps of marketing, and they should all be considered before moving forward with your plan. You may also want to familiarize yourself with commonly used terms like ‘retweets’ and ‘likes’, as well as consider what metrics best represent the effectiveness of your campaign. Finally, you will need to select a digital marketing agency that is both reputable and capable of executing a successful digital marketing campaign for your business.
When you are planning your online marketing campaign, you are faced with the decision of whether or not to target an existing audience. For existing customers, you should consider re-engaging with them via digital marketing. If you are looking to attract new customers to your brand, then consider nurturing a relationship with your current customers via email marketing or social media advertising. There are several different approaches to attracting an audience, so choose one that makes the most sense for your company.
Once you have decided that you will use the internet to grow your business, the next decision you need to make is which platform to use. Deciding between a Facebook page and a blog is not an easy decision to make. Each one has its perks, but you also need to take into consideration the number of people you can reach via the platform you choose. If you are on the hunt for a way to grow your business, use our Facebook page discovery tool to help you find the most suitable platform for your needs.
Having decided on your platform, you need to determine how you will approach marketing on this platform. On a blog, for example, you will want to create informative and insightful content to encourage your readers to reach out and connect with you.
The most effective way to engage with your audience is through creating quality content that is both engaging and useful. While anyone can write an ad, engaging with your audience and convincing them to purchase from you requires that you have something more to offer. If your content is good, keep it up and continue to feed it into a social media platform.
Key Performance Indicators (KPIs)
Once you are approaching a manageable size for the number of customers you can effectively engage with via social media, you will need to establish key performance indicators that allow you to track the success of your marketing efforts. This starts with a set of goals and objectives, followed by specific tasks designed to achieve those goals.
The easiest way to track the results of your digital marketing efforts is via the Google Analytics dashboard. This free tool allows you to see all the details of your website’s performance in real-time. You can use the tool to track a variety of metrics, including the number of visitors to your site, the pages they visit, and the time spent on each page. From here you can easily establish the success of your campaign and determine what content is performing the best.
Another important KPI to track is the value generated by each individual action performed by a visitor. In other words, you want to know how much your marketing efforts are costing you and what you are getting in return.
Step One: Create a marketing strategy
Before you get started with your online marketing campaign, you need to sit down and put in place a solid strategy. Establishing a marketing strategy is much like creating any other business plan; it should include a detailed outline of the objectives you will use to measure the success of your plan. It should also include an analysis of the current state of affairs in your industry, as well as a set of assumptions and projections about the future.
If you are just getting started, consider using our comprehensive industry analysis tool to get an idea of the current market conditions. This will give you a solid baseline from which to operate.
Step Two: Set Up Your Facebook Page
Once you have created a marketing strategy, it’s time to move into action. The first step in that action is to set up a Facebook page for your brand. We recommend using our comprehensive tool to help you find the perfect name for your page, as well as to determine the best type of cover image for your Facebook page.
Deciding on a cover image for your Facebook page is not an easy decision to make. You want to choose an image that is representative of your brand, but not so large that it takes up too much room on your phone’s newsfeed. Use our Cover Image tool to help you find the right fit for your company.
With your name and cover image chosen, it’s time to move onto the next step. The next step is to populate your page with content.
Step Three: Create content
You now have a Facebook page set up for your brand. The next step is to create content for that page.
Creating content for your Facebook page is not as easy as just posting about what you have available for sale. You want to choose topics that are both interesting and engaging for your audience. To start, try creating a blog post about once every two weeks, aiming to provide informative and interesting content to keep your audience coming back for more.
If you want to grow your mailing list, consider using our free tool to collect emails from potential customers interested in your product. You can use this list to send out periodic emails about new products and offers, or to engage with your audience and encourage them to visit your website or Facebook page.
Along with a solid strategy, an organized set of goals, and key performance indicators, you now have the basics needed to begin your online marketing efforts. Remember, this is a marathon, not a sprint, so be sure to set yourself up for long-term success via email marketing, social media, and digital content.