Launching a new website can be a daunting task. After all, you’ll be basing your entire business, brand, and marketing plan on this one venture. You’ll want to make sure that you do everything right the first time, so that when your website goes live you can reap the benefits of a well-executed plan.
Plan Your Marketing Campaign
Before you start building your site, you’ll need to have a clear idea of how you intend to promote it. There are numerous ways to market a new site, from SEO to PPC, but you want to make sure that you choose the right approach for your particular project. You could research online for the best marketing plan for your website or hire a consultant to help you formulate a strategy.
Set A Goal
Setting a goal for your marketing campaign is a crucial first step. Your goal should be in line with your business and marketing objectives, and it should be SMART (Specific, Measurable, Achievable, Realistic, and Timely).
For example, if you want to grow your email list and build a community of loyal users, your goal should be measuring growth in that area. Or, if you want to become the #1 resource for your industry, your goal should be to own the top spot on Google Search.
Before you start your SEO project, you’ll need to have a clear idea of what you’re aiming for. Setting SMART goals will help you measure your progress and determine if you’ve achieved the desired results.
Create Keywords Lists
Keywords are the words and phrases that people use to find what they’re looking for on the internet. The more you know about your audience’s habits, the better positioned you’ll be to craft the perfect mix of keywords. When it comes to SEO, you’ll need to keep an eye on the ever-changing search engine algorithms, so you can effectively target the right audience.
You don’t want to overdo it and use too many keywords. Doing so can hurt your SEO and make it difficult for your site to rank in the search engines. You can use free tools like Google Keyword Planner to find the best keywords for your site. Don’t worry — you don’t have to run with whatever comes out of the tool. Take your time creating a list of words and phrases that describe your product or service.
Choose A Niche
Niche is a word used for describing a small market or segment of the market for a product or service. When selecting a niche, you want to make sure that there is enough demand for your product or service in your chosen niche. If you can become the go-to resource for your chosen niche, you’ll reap the benefits of authoritative content that draws in potential customers.
For example, if you’re passionate about real estate, you could start a blog focused on commercial real estate or provide tips on how to buy a home. Your blog could become the most authoritative source for your niche, attracting thousands of visitors each month.
Determine The Length Of Your Content
Short content is the lifeblood of the internet. People want quick and easy ways to get information. If you want to attract people on social media, you’ll need to create short and snappy posts. Even though some of your readers may value your longer articles, they may not have the time to read them all. Thus, you should aim to keep your content brief and sweet. When establishing your blog, you can choose from a variety of publication options to fit the content you want to create. For example, you could start a blog using the free Blogger platform and then move to a premium account when you’ve established yourself. There are pros and cons to both options, so consider what you’ll use the blog for before you make a decision.
Make Sure Your Website Is Search Engine Optimized
When people search for something using a search engine, your website will appear in the search results. If you want to be found when people are searching for your product or service, you’ll need to make sure that your site is optimized for use by search engines. Google Analytics can help you determine the best methods of achieving this goal. Most importantly, you’ll want to make sure that your site is mobile-friendly. If not, you may lose a significant amount of traffic, especially if someone finds your site on their phone. When it comes to SEO, nothing stays the same, so you’ll need to keep abreast of the latest algorithm updates from Google and other major search engines.
Now that you’ve got a clear idea of how to market your new web page like a pro, it’s time to build. You can start small, testing out different content ideas with your target audience. Then, when you’ve found the right combination, you can scale up and make the most of your success.