It comes as no surprise that many businesses have shifted to the online world to promote their brands, products, and services. After all, with more and more people using the internet to research businesses and products before buying something, online marketing is a necessary evil. You can’t make the same old radio commercials or newspaper ads anymore. That’s for sure.
But, how does one go about marketing an online business? What are the best practices? What works and what doesn’t? How does one stand out among the competition? To find the answers to these questions and more, we asked experts to give us some insight on what constitutes quality online marketing, and how businesses can use this space to grow.
Focus On User Experience
To ensure that people engage with your content, whether it’s text, images, or video, you’ll need to focus on the experience (UX) of your online visitors. The second you start thinking about pleasing your customers, rather than just your bank account, your product, and sales figures, you’re on the right track.
You’ll want to examine what makes your site stand out from the competition, and how you can improve upon it. For instance, do you use a lot of text to explain your products or services? Is the navigation on your site easy to use and clear? What type of design and layout works best for your target audience? When someone visits your site, what do they experience immediately after landing on your homepage?
Once you’ve got a good grasp of the basics, such as html, css, and website architecture, dive deeper into UX design and psychology to create an amazing user interface. Don’t be afraid to experiment with different forms of media to see what works best for your target audience. After all, you’ve got a finite amount of time and money to spend on marketing, and you want to make the most of both.
Experiment With Different Forms Of Marketing
Depending on your goals and resources, you can choose between various marketing strategies to reach your target audience. One of the best things about the internet is that it provides you with the opportunity to try out different marketing tactics and measure their results.
If you’re looking to grow your business through online marketing, examine the current trends and what works best for your target audience. Is retargeting someone who viewed your product description page? Is social media the best platform for reaching your target audience? What about email marketing? Or maybe you should try a combination of these methods.
You’ll want to experiment with different tactics and measures to determine which works best for your business. In the end, you can’t really grow something if you don’t even know how to measure it, right? So don’t be afraid to experiment and learn as you go.
Content Is King
While good UX and design can help make your content more engaging, what really makes or breaks a piece of content is the information within it. To create engaging content, you’ll want to examine the topics that your target audience is interested in, and try to provide content that is useful and compelling.
For example, did you know that people are more likely to purchase a product or service after reading online reviews? Enthusiasm over an interest (e.g., buying a specific product or service) is known as “relative interest,” while the enthusiasm over all other topics is known as “absolute interest.” This is why it’s so important to examine the types of content that your target audience is engaging with, and create more of this content. Doing so can have a positive impact on your business, as you’ll be able to connect with your audience on a more personal level, and possibly even turn them into customers.
If you think that your target audience is more interested in content published by large businesses, you might want to consider creating more personal experiences for them. For instance, do you have a blog writer who can write engaging posts on your behalf? Or, do you have someone who can create interesting, entertaining videos about your products or services?
Make It Easy
When someone decides to do business with or purchase a product from your company, the last thing that they want to do is have a difficult time finding your address, navigating your website, or tracking down another form of contact. To create an easy-to-find contact, and make your site more accessible, you should create a contact form with email fields on your site. Doing so can have a positive effect on your business, as customers will be able to reach out to you easily, and you’ll be able to follow up with them easily.
Creating an accessible website is a great first step to ensure that everyone can find what they’re looking for. However, to truly make a difference, you’ll want to examine the way that you can improve the user experience (UX) on your site. Is your homepage the best place to start? Does your site navigation make sense? Is there anything that can be simplified or changed to better suit your target audience?
Once you’ve got a good grasp of the basic design and architecture of your site, dive deeper into the way that you can make it more user-friendly. Look at what your competitors are doing, and see how you can do better. Sometimes being the best is enough, but to truly stand out, you’ll want to ensure that your users have a good experience on your site. In the end, being the best is only the beginning. You have a lot of growing to do, and it begins with a simple website.