In order to run an online store successfully, you need to understand online marketing. There are numerous packages that can be used for online marketing, but only a few are proven to be effective. In this article, we will discuss the top 3 online marketing packages available today.
1. Marketing Essie
Marketing Essie is a popular choice amongst e-commerce entrepreneurs. The name itself probably explains what the package contains. Essie, of course, is the French language acronym for “Essie Soap”. The package provides discounted vouchers for different types of beauty products, as well as free shipping on orders over $100. The beauty products available for purchase include makeup, skin care and hair care products. Pretty much any type of beauty product you could think of is available for purchase with Marketing Essie. It’s one of the few packages, which provide a massive range of options when it comes to products.
What’s cool about Marketing Essie is that you can target specific types of people and audiences. You can set up campaigns for different types of customers, such as moms, teens, or even men. Each of these groups has a separate hashtag that you can use, which functions as a trigger to send out specific vouchers. For example, you could create a campaign called “#MOMESSIE”, which would give moms the opportunity to get discounts on makeup and hair care products. This is one of the few packages that provide such a broad selection of products, and it’s proven to be very effective, as evidenced by the fact that over 500,000 active users have signed up for the service.
2. Shopify Plus
Shopify Plus is almost identical to Shopify in terms of features and functionality. The main difference between the two is that Shopify Plus comes with a variety of add-ons and extra functions. If you already have a Shopify account, you can log in and access your shop’s dashboard, where you can find and activate the additional features. You can choose between two pricing plans, depending on how much money you’re willing to spend. For new customers, the basic plan costs $5 per month with an additional $25 per month plan available for purchase. When you reach a total of $100 of purchases in your first three months, you get to choose between paying either $5 or $10 per month, depending on which plan you opted for.
3. Woocommerce VIP
Woocommerce VIP is almost identical to the WooCommerce package, except that it includes some of the most popular premium WordPress plugins. These plugins allow you to do almost all of the things you can do with WooCommerce, as well as a few extra features. These additional features make Woocommerce VIP the more expensive option of the three, but it also makes it the most versatile package available today. For example, you can use the plugins that come with Woocommerce to create a fully functioning e-commerce site, or you can use the plugins separately to augment your online store with extra functions.
Which One Should You Choose?
As you can see above, all of these online marketing packages provide a massive amount of value. They each come with a completely different set of advantages and disadvantages. When you’re deciding which one to go with, simply decide what you need and want from a service provider. If you need help with marketing, consider the broad range of products that each of the packages can provide. If you need a proven solution that’s been around for years, go with Shopify Plus. If you’re looking for a solution that’s flexible and can be used to build different types of stores, go with Woocommerce VIP.