If you’re purchasing an online marketing package, it is imperative to know what you’re getting into. There are several different types of online marketing packages to choose from, each with its perks and quirks. Before committing to one, you should learn about the pros and cons of each method. In this article, we will discuss 10 online marketing package offers that you should know about before making a purchase decision.
1. PPC Advertising (Pay Per Click Advertising)
If you’ve ever shopped online, you may have noticed advertisements along with the content of the website you’re visiting. These advertisements usually appear at the top or side of a web page and can be rather intrusive, as they may appear in the middle of a YouTube video or in the sidebar of a blog post. When an advertiser pays for each click on an advertisement, it’s called Pay Per Click Advertising (PPC Advertising). With PPC Advertising, you only pay when someone clicks on your ad. There’s no upfront investment, as all you need is a paid-for domain and you can get started quickly and easily.
PPC Advertising is a popular choice among online marketers because it’s so easy to get started with and requires very little effort to maintain. In addition to its ease of use, Google AdWords offers some amazing features that can help you optimize your campaigns and get the most out of your PPC investment. One of the most popular features is Google Analytics. When you integrate Google Analytics with your AdWords account, you can view a lot of valuable information about your online marketing campaigns including the number of times someone has clicked on your ad, the areas of your site and content that they’re interacting with, and more. The information that Google provides is highly valuable and can help you make much better decisions about your marketing efforts. In addition to Google Analytics, AdWords also provides you with detailed reports that can help you monitor the performance of your campaign. With PPC Advertising, you only pay when someone clicks on your ad and doesn’t have to spend a penny until then. This could mean that it’s a viable option for smaller businesses that need quick marketing solutions or for people that want to earn extra money online without having to grow their own food.
2. Affiliate Marketing (Commission-Based Marketing)
If you’ve ever shopped at Amazon, you may have seen the “special links” displayed alongside the items you scanned with your Amazon Echo or Fire Touch [Amazon Device]. When you click on one of these special links, you’re redirected to the website of a merchant partner that’s related to the product you scanned. When you make a purchase after following a special link, the merchant partner earns a commission.
The most popular type of affiliate marketing is referred to as Commissions-Based Marketing (CBM). With CBM, you are not required to have a product to promote, you simply need to have a website or blog. Once you have a blog, you can use it to promote any product you want, and when someone clicks on one of your affiliate links and buys a product that you promoted, you’ll earn a commission.
One of the appeals of the CBM model is that you don’t need to have a large audience to get started, as you only need a website. If you do have a sizable audience, you can use your blog to promote products that you believe in and that are relevant to your audience. If you have a big enough audience, you can even make money off existing products or brand recognition rather than having to create new content to promote. Another advantage of the CBM model is that you don’t need to worry about creating compelling content since you don’t have to promote a product to earn money with CBM. The content that you create is often considered “native content” and does not have to be linked to a product to be beneficial. It is often the case that businesses will compensate you for each article you write for them, rather than paying you for advertisement placement upfront.
3. Display Advertising
If you’ve ever shopped at Denny’s, you may have noticed the small advertisements found in the newspaper sections of the store. These newspaper ads are often known as Display Advertising. The owners of Denny’s franchisees pay for these ads each month.
The benefit of Display Advertising is that you only pay for the ad space you occupy. There’s no per download or per view rate (PVR) with Display Advertising, making this type of online marketing cheaper than many other types of online marketing. Another nice perk is that you don’t need a large audience to get started. All you need is a web browser and a paid-for domain to get started. From there, you can begin to populate your site with content and advertisements, all without having to pay for each piece of content or ad individually.
The downside is that this type of online marketing requires a lot of effort to maintain. You must keep up with changing trends and technologies to ensure that your ads are relevant and don’t become obsolete if your site is updated. In addition, if you do decide to update your site with new content, you’ll have to find a way to publicize the newest addition because your old content is no longer relevant.
4. Social Media Marketing (SMM)
If you’ve ever listened to an entrepreneur on a podcast, you may have heard them discuss social media marketing (SMM). This form of online marketing is a combination of social media (e.g., Facebook, Twitter, Pinterest, and Instagram) and traditional marketing (e.g., email marketing, text message marketing, and craigslist ads).
SMM is a popular choice for online marketers because it’s so easy to get started with and requires very little effort to maintain.
The appeal of SMM is that it’s easier to get started with than some of the other methods discussed here. You simply need to have a website and you can begin to populate it with content. From there, you can begin to engage with your audience via social media. You aren’t required to have a huge audience to get started with SMM. Even a small group of interested people can be a viable audience for an SMM campaign. Once you have a sizable audience on social media platforms like Twitter and Instagram, you can promote your website and gain more traction.
The downside to SMM is that it is a combination of several different online marketing methods, making it less standout amongst other offers in terms of unique selling proposition (USP). In addition, the content that you create on social media may not appear as luminous as a YouTube video or a blog post, and it is often the case that the content that you find on social media is crappy and can’t compare to the luminous content on a YouTube or blog.
5. Product Review Blogging (PR Blogging)
If you’ve ever read a review on Amazon, you may have noticed that the reviewer is usually compensated for writing the review. Most often, these reviewers are product snobby and will review products that they’re familiar with or have personal experience with. As a result, you may see a product reviewed a few times before it reaches the top of the recommended list on Amazon.com.