No matter where you look, there’s always something new to learn about online marketing. The world of digital marketing is constantly changing, and if you want to stay relevant, you need to change with it.
One of the biggest challenges in attracting customers to your store online is figuring out how to reach the right audience. You want to target potential customers in Orange County, California, but you aren’t sure how to go about it. If you’re looking for answers, this article is for you. Here are some proven ways to reach Orange County customers online.
1. Create a USP.
The first and most crucial step to effectively marketing your store online is to create a unique selling proposition (USP). A USP is a marketing term that describes the value you provide to customers. In other words, what makes your product special? To determine your USP, you will need to consider the following elements:
- Ease of Use
For example, Paper Culture offers an innovative service that provides customers with a canvas to write and draw on. The company states on their website, “Whether you’re a creative type or just need a place to write down some ideas, we’ve got you covered”. This is the kind of value proposition that will appeal to creative types in Orange County, California, who might otherwise be shopping at a traditional art supply store.
2. Build a Community.
If you want to reach potential customers in Orange County, you have to establish a social presence. Customers connect with businesses that provide value to them. If you want to be seen as a go-to source for your industry, you need to show that you are active in the community by contributing to relevant causes and supporting other businesses.
For example, Neurable is a hardware startup that enables individuals to become better digital assistants by connecting their brains with computers. In order to get the word out about their product, the company has developed an app which utilizes the A.I.S.Y. framework (Assistant, Information, Skill, and You). Through this app, users can access online marketing information, get tips on product usage, and connect with experts.
The A.I.S.Y. framework is an acronym that stands for “Ask, Information, Skill, and Youth.” This framework was developed by Scott Behrendt and Tim Ferris, the founders of Neurable. In an interview with Forbes, Behrendt and Ferris state, “We wanted to develop something that would elevate the user’s experience above pure marketing sites and give them the tools to grow with their business”.
3. Measure the Results.
The final and perhaps the most important step to reaching potential customers in Orange County, California, is measuring the results of your efforts. You can’t expect to see immediate results from your web browser on whether or not you’re reaching your target audience. It will take time to see how effective your marketing strategy is, so it’s crucial that you follow up by measuring the results of your work. You should consider using a testing tool, such as Google Analytics, to track the success of your marketing campaigns. Using analytical tools allows you to pinpoint the exact segment of your audience that you want to target with your next campaign. You can then modify your approach, as needed, to best reach your desired audience.
The world of internet marketing is ever changing, and the methods and tools for reaching potential customers change with it. What works today may not work tomorrow. Keeping up can be challenging, but if you want to reach Orange County customers online, the above methods and tools can help.