In the crowded world of digital marketing, standing out can be difficult. With so much competition and so many people trying to make their presence felt, it can be hard to know where to begin.
Whether you’re a seasoned marketer or you’re just starting out, you may be wondering if digital marketing is the right fit for you. If you’re wondering about the differences between online marketing and network marketing, this article will help you find the right fit for you.
From a marketing perspective, here are the main things you need to know:
- The field is crowded. There are a lot of brands trying to gain traction online.
- It can be difficult to establish your identity in a crowded market.
- Marketing across social platforms is extremely important.
- Insight into the various metrics and measurements that matter is essential.
What Is Online Marketing?
If you’re not familiar, online marketing is the act of marketing products or services for businesses or brands to consumers via the internet.
This form of marketing usually comes with a combination of SEO (search engine optimization) and PPC (pay per click) strategies. Simply put, SEO is a form of marketing that promotes your products and services on the Google search engine.
You can take advantage of the popularity of key phrases, or words, that are commonly searched by people looking for your products or services. This, in turn, can lead to more clicks on your website and eventually, sales.
What Is Network Marketing?
If you’re familiar, network marketing (also known as multi-level marketing) is a type of marketing that doesn’t necessarily require you to have a website. In fact, you don’t have to do any selling at all.
Instead, you’re simply generating interest in your product or service and then providing a platform for other people to do the same. In network marketing, there are no limits to the number of levels, or tiers, in your organization. For example, Amway is a widely known and accessible network marketing company that provides up to four levels of organization.
The primary difference between online marketing and network marketing is that with the latter, you’re relying more heavily on word of mouth marketing. In other words, you’re relying on individuals to share information about your product or service with others.
From a marketer’s perspective, here are the main things you need to know: