How to Optimize Your Online Marketing Campaign

To be able to successfully market your products and services online, you need to follow a set of guidelines and best practices. Launching a new website, product, or app can be a daunting task, especially since you’re not sure how to go about it. You may be wondering, “How can I possibly know what methods will work and which will flop?” The answer is that you can’t precisely, which is why you have to experiment with different approaches until you find one that brings in the traffic you need.

Find Out What Works

The first step to optimizing your online marketing campaign is to figure out what works and what doesn’t. You can do this using various tools and platforms like Google Analytics and Hootsuite. With these tools, you can track the results of your various marketing activities and measure their impact on sales. For example, you may discover that blogging about a particular topic leads to a significant increase in traffic, but doesn’t generate any sales. In this case, you may want to eliminate the topic from your blog posts or switch to a different one.

Choose A Segmented Approach

Depending on your product and the type of content you’ll be publishing, you may want to choose a segmented approach to your online marketing. For example, you could start with blogs and community content, follow up with email marketing, and finish off with paid ads. Once you have these different platforms and methods, you can begin to experiment with different combinations and find the ones that work best for you. While it’s important to try new things and be open to improving your performance, it’s also important to have a plan and not to just throw every tactic you come across in the Internet bag. This is especially important if you’re trying to grow your business quickly or if you want to sustain marketing activity over the long term.

Find The Perfect URL

After you’ve determined that a certain blogging platform or medium leads to the most significant increase in traffic, it’s time to find the perfect URL. When someone goesogles your brand, they’ll most likely see multiple websites with the same domain name (e.g.,,, and To ensure that your website shows up when someone Googles your brand name, it’s important to pick a unique and engaging URL that will make your site memorable. Also, make sure that you keep your URL short and sweet.

Set Up Automated Notifications

Tracking the results of your various marketing activities can be difficult without some sort of automation. One of the simplest and most effective ways to track the success of your various campaigns is to set up automated notifications. With these notifications, you can be sure that you’ll be notified once a certain threshold is reached, allowing you to experiment with different marketing activities and know which ones work best for you.

Make Sure Your Website Is Mobile-Friendly

Last but not least, we have the important matter of your website’s mobile-friendliness. When someone visits your website on a mobile device, they should be able to easily find what they’re looking for and navigate your site easily. Essentially, you want your site to look the same on a mobile phone as it does on a computer. There are several tools that can help you make sure that your website looks the same on different devices. For example, you can use the Google Content Optimizer to ensure that the text on your site is mobile-friendly and easy to understand. You may also want to look into tools like Wirecutter which can help you test your mobile site’s usability and optimize it for mobile users.

When it comes to the Internet, no one is an expert in all things related to marketing. However, with a little bit of research, expertise, and experimentation, you can successfully market your products and services online. Make sure to use the information you glean from experimentation to improve your performance in the future.