Over the years, social media has really taken the world by storm. With the explosion of platforms like Twitter and Instagram, it’s never been more important for brands to have an online presence. For some, this presence can be as simple as a Facebook page with a few sponsored posts. For others, especially smaller brands, it can mean crafting unique content to attract the right audience and establish a community.
The internet provides countless ways to connect with people and allow them to find you. With so much competition, it’s essential to master the art of digital marketing and explore the various platforms and tools that can help you build a following and gain some traction.
In this article, we will walk you through the process of creating a brand marketing strategy and explore the various ways you can market your brand online.
Creating a Brand Marketing Strategy
If you’ve been looking into marketing your brand online, you’ll undoubtedly have discovered a number of platforms, tools, and resources that can help you do so. As you might expect, there are a variety of tactics, strategies, and approaches that you can use to effectively market your brand. While this might seem daunting, developing a brand marketing strategy is actually much simpler than you think. In fact, you can use the following 4 steps to put one together in no time!
Set A Budget
Before you start building a digital marketing strategy, you’ll want to set a budget. This is especially important if you’re looking to hire an agency or freelancer to help you implement your plan. Naturally, you’ll want to spend as little money as possible while still achieving your marketing goals. This means you’ll have to be strategic about what you spend and where you spend it. Setting a budget does not mean you have to be limited to certain platforms or tools. It simply means you’ll be mindful about how much you spend on each campaign.
Research The Ideal Audience
The first step in developing a brand marketing strategy is understanding the ideal audience. In order to do this, you’ll want to research potential customers’ demographics, psychographics, and digital behaviors. Answering these questions will help you pinpoint the type of people most likely to be interested in your brand. Once you have an idea of who your ideal customer is, you can begin to formulate advertising messages that they might benefit from.
Make A List Of Key Online Tools
An important thing to do before you start creating content is to make a list of the key online tools that you’ll need to succeed. This is a pretty short list, but it’s critical that you know what you need. Having the proper equipment and software can make a massive difference in terms of being able to effectively market your brand. This is why it’s important to make a list of the necessary tools. In addition to this, you might also want to consider investing in SEO equipment and software as well. This will help improve your SEO rankings and make it easier for people to find your content when they search for keywords relevant to your niche or industry.
Determine The Purpose Of Your Online Marketing Campaign
The second step in developing your brand’s online marketing strategy is to determine the purpose of the campaign. As mentioned above, having a budget can help with this, but you also want to make sure you have a clear and concise purpose in mind when creating content for your website, social media platforms, and emails. Knowing the end goal of your campaign will make it much easier to develop content that brings in the ideal customers. You can also use a content strategist to help you develop high-quality content for your various platforms.
Create Keywords & Keyphrase Lists For Each Platform
A quick and easy way to find relevant keywords and key phrases is to use free tools like Google Keyword Planner. Working with a Content strategist, you can easily enter your marketing goals and objectives into the tool and it will instantly return a list of keywords and phrases that you can use to find content to promote. Having these lists will be extremely useful when creating content for your various platforms. You can use these lists to find relevant content, write blog posts, and set up social media platforms.
Build Website URLs For Affiliate Marketing
If you’re serious about making money online, you’ll eventually want to look into affiliate marketing. In affiliate marketing, you’ll promote products, services, and websites that offer money-making ideas or offers. When someone clicks a link or makes a purchase after discovering your content, you’ll earn a commission.
The great thing about affiliate marketing is you can build a website or blog around the subject matter that is most relevant to your target audience. When you build websites, you’ll want to make sure that they are easily discoverable by the target audience. This means you’ll want to create niche-specific websites for your various platforms (i.e., Instagram and Facebook pages for the jewelry brand, Selby Wilde). The advantage of having multiple websites is you can track the performance of each one individually. The more you know, the better you can strategize and optimize.
Use Social Media To Create Awareness
The last step in creating a brand marketing strategy is to use social media to create awareness. If you’ve been paying attention to the news, you’ll know that the majority of brands now have an online presence. Naturally, this can be very beneficial to both existing and potential customers. When someone discovers your content online, they might not know much about your brand or product, but it’s often the case that they do know something about the subject matter you’re promoting. As someone who’s found a product or service that they believe might be useful or beneficial, they’ll often conduct a quick Google search to learn more about the brand or company behind the product or service.
This is why it’s so important to create awareness on social media. By simply being active on social media, you’ll gain credibility with potential customers who are already discovering your website. In addition to this, you might also want to create profiles on various social media platforms relevant to your target audience. The more you engage with your audience, the more they’ll believe you when you say you’re a brand that can be trusted.
As you can see, not too long ago, the ideal customer was described as someone who was interested in purchasing a diamond, who was looking for information about diamonds, and who was on the internet looking for diamond information. The customer found the diamond information while searching for general information about diamonds. Today, a diamond’s popularity isn’t limited to just those who want to purchase the costly jewel. Rather, there are a variety of ways for anyone to find out about diamonds and what they’re worth. The internet makes it possible for anyone to research diamonds and put together an in-depth knowledge base about the subject.
The internet makes it easy for anyone to research any type of topic and allow them to find answers to questions they might have. If you’re serious about marketing your brand online, you might want to consider creating an in-depth knowledge base about your niche or industry. Remember, the more you know, the better you can strategize and optimize.