If you’re new to online marketing, you’re bound to make some mistakes. But that’s all right. As long as you’re learning, you should be making mistakes. The more you do, the more you’ll learn. Here are the top 5 mistakes you need to watch out for as an online marketer.
Not Testing Enough
One of the biggest mistakes you can make is not testing enough. In the world of digital marketing, testing is key. You need to test everything: your keywords, your ads, and most importantly, your landing pages. Most businesses don’t test enough, which means they never find out if their campaigns are performing as expected. If you don’t test enough, you’ll never know what changes you need to make to get more conversions. Testing allows you to find the best possible combination of things for maximum results. Don’t be afraid to experiment and test different variations of your campaign to see which one works best. Testing gives you the best shot at improving your performance and getting the results you’re looking for.
Assuming Everything Is Working
A second huge mistake you can make is assuming that your ads are effective and your landing pages are converting all the traffic. Advertising is never 100% effective on its own, so you need to be sure that your ads are bringing in the right kind of traffic. If you’re getting all your traffic from ads on Facebook, you can rest assured that those users are likely interested in your product or service. But just because someone is on your site doesn’t mean they’re interested in what you have to offer. To find out, you’ll need to test different kinds of ads to see which one gets the best results.
Choosing The Wrong Keywords
If you’re using keywords without testing, you’re definitely choosing the wrong keywords. People will find your website if your ads are relevant to their search query, but what happens when your ads aren’t relevant to their search query? You’ll get no conversion because the person searching isn’t actually looking for your product or service. Choose keywords that people are actually searching for to get the best results from your ad campaign.
Setting Too High A Budget
Another mistake many businesses make is setting a high budget without thinking it through. To achieve the best possible results from your marketing campaign, you’ll need to set a budget that’s suitable for the size of your company and the amount of traffic you have. Just because you have a big budget doesn’t mean you should choose expensive ads with complex scripting. Set a budget and stick to it, otherwise you’ll never achieve your desired results. If possible, choose an advertising platform that has a limited free plan so you don’t spend unnecessary money.
Not Tailoring The Content To The Platform
When you tailor your content to the platform, you’re ensuring that everything you produce is going to be as effective as possible on that specific platform. So if you’re writing content for Facebook, you’ll need to ensure that your writing style and approach is suited to the platform. On the other hand, if you’re writing for a blog, you don’t need to worry about the platform as much. Your content will be seen by as many people as possible regardless of what platform it’s on.
Not Using The Right Analytics
An analysis of your website or blog’s performance is essential to determining which direction you should be taking to improve the results of your campaign. Analytics not only allows you to see the results of your work, but it can also provide you with valuable insights into how to improve your performance. Some of the most popular tools for analytics are Google Analytics and MixPanel. Having a close look at these tools will provide you with a clear vision of how you’re doing and where you should be headed.