Marketing is the activity of bringing new customers and continued business to a company or brand. In today’s world, marketing is more important than ever before. With traditional advertising methods like television ads and billboards falling into oblivion, the internet has become the new Wild West of marketing. You can now reach a wider audience than ever before for less money than ever before. This is great for small businesses that can’t afford expensive ad campaigns or larger businesses that want to keep their eye on the high-end customer.
If you’re looking to grow your business, now is the perfect time to dive into online marketing. Although the internet is a vast place and there’s a massive amount of information out there, learning how to market on the internet can be tricky. There are a lot of platforms, tools, and strategies to learn and implement. However, to help you get started, here are some basics that every business owner or marketer should know.
Setting Up Shop
If you’re looking to get started with online marketing, the first thing you should do is set up shop. This means creating a website, purchasing web hosting, and getting a professional-looking domain name. When people hear the word “branding,” the first thing that usually comes to mind is the logo. A logo is an instantly recognizable mark or design that identifies a company or product. When someone hears the words “logo design,” they automatically think about a specific company or business that uses that particular logo. If you’ve ever shopped at iHome.com or BestBuy.com, you probably already have a website. These are examples of shopping websites that use a logo design. When someone clicks on these logos, they’re directed to the company’s website where they can make purchases or contact the company directly.
Choosing A Platform
When you’ve set up shop and you’re ready to start marketing your product or service, the next thing you should do is choose a platform. In case you aren’t familiar, a platform is a website or app that you can use to build your website or app. There are a variety of platforms available, and you should choose one that’s best suited for your business. A good rule of thumb is to look for a free version first and then see what else is available with a paid version. For example, if you’re looking for an eCommerce platform, go with Shopify as your free option and then pick up a paid plan when you’re ready to launch an online store.
Choosing A Niche
Niche is a word used for describing a small market or a small group of people who share a common interest. For example, if you’re a fitness instructor and you want to help people become more active, your niche could be fitness experts or personal trainers. On the opposite end of the spectrum, you could have people with a specific interest in wine, and this niche could be referred to as wine enthusiasts or sommeliers. When you choose a niche, you’re narrowing your target audience and tailoring your content to appeal to a specific group of people. Your niche will help you find your audience and engage with them. If you’re looking to promote luxury hotels and wineries, your niche might be luxury travel or wine connoisseurs.
Building A Brand
If you’ve ever shopped at Nordstrom or Bloomingdale’s, you might have noticed that these brands have an element of surprise or a “wow factor” that makes it easy for the average person to remember them. This is the power of a brand. A brand is an intangible asset that represents a company or product. It’s a promise to the consumer that what they’re experiencing (e.g., luxury) is what the brand stands for (e.g., quality). A brand can create a connection between a product and its users. When someone comes across your brand online, they should feel like they’ve discovered something new and exciting. This is the goal of every brand manager or marketer.
The next step is to get content. You have several options here. You can create content yourself or hire a freelancer or agency to do it for you. When choosing content, you need to think about what is most valuable to your audience. This means you’ll have to do some research or ask someone who knows you well (e.g., a colleague or a friend). You can use tools like Google Analytics to discover what elements of your content perform best. For example, maybe you’ve noticed that video content receives the most views. Perhaps you should create more video content or hire a video consultant to create videos for you.
Implementing Social Media
You can also use social media to promote your business. These are websites like Twitter and LinkedIn that allow users to share links, videos, and articles with their followers. If you’ve ever shopped at Nordstrom or Bloomingdale’s, you might have noticed that these brands use social media to great effect. They’ll often have a specific account for each store or brand element. For example, Nordstrom has an account for their fashion store, and another for their lifestyle brand. When someone sees an influencer or brand using social media, they think “wow, this person must be influential or connected.” This is why every business, no matter the size, should have a social media account.
Tracking The Results
Finally, you need to track the results of your marketing efforts. This means looking at how effective your various content strategies, social media accounts, and paid ads are. If you’re paying for ads, you’ll want to compare the cost against the results. Luckily for you, we’ve got a tool that can help with this. It’s called Google Analytics, and it’s a free service provided by Google. With Google Analytics, you can view detailed reports that break down the results of your marketing efforts. For example, you can see how many people clicked on a blog post, how many people viewed a video, or how many people visited a website after seeing an ad on YouTube.
Implementing these basics should get you up and running as an online marketer in no time. However, it’s not easy. Like any new industry or business, the digital landscape is ever-changing and evolving.