The Covid-19 pandemic was an unexpected turn of events but one that made it possible to explore new channels for business. With fewer people travelling and social distancing being practiced, online marketing became more attractive as a method of reaching potential customers. Not only is it possible to market online, but the process is much cheaper than traditional forms of advertising. Therefore, many businesses jumped on the opportunity to test new channels and see what worked and what didn’t. Some businesses are even taking advantage of the downtime to grow their businesses.
1. Content Marketing
With so much content being created online, content marketing was a definite win for businesses looking to establish themselves as an authority in their industry. Instead of having to spend money on traditional forms of advertising, businesses can use content to acquire and retain customers. Content can take many different forms, from videos to webinars, and so on. The important thing is that it has the ability to educate potential customers about the benefits of the products or services offered by the business.
2. Search Engine Optimisation
It’s well-established that having a good-quality website is crucial for any business. However, having a good-quality website doesn’t guarantee that your business will appear prominently in search results when potential customers perform a search using a search engine. Search engine optimisation (SEO) incorporates the skills of a professional webmaster to improve the ranking of a website or blog in search engines.
3. Social Media Marketing (SMM)
Social media has existed in some form for most of this decade, with the important difference being that businesses can now have a presence on multiple platforms simultaneously. The most popular social media platforms are TikTok, Instagram, and LinkedIn, with the first two being owned by the American entertainment conglomerate, TikTok, Inc. (NASDAQ:TTIK) and the American media company, IG, Inc. (NASDAQ:IGTV). Having a presence on multiple platforms allows businesses to gain more traction and find their target audience. When used effectively, SMM can be a highly effective tool for businesses.
4. Email Marketing
As mentioned above, having a website for your business is an excellent idea, however, it’s not everything. Having a presence on social media platforms such as Twitter and YouTube is great for attracting potential customers to your site, but having a conversation with them is a different matter. Building and maintaining relationships on social media is a difficult task and it is quite possible that you will not be able to establish lasting relationships with millions of people all over the globe. This is where email marketing comes in. Email marketing is a simple and cost-effective way to stay in touch with customers and prospects, encourage them to subscribe to your newsletter, and eventually, convert them into paying customers or advocates.
5. Online Forums
Creating and participating in online forums can also be considered a form of marketing, although, it’s not always easy to measure the results of this tactic. When used effectively, online forums can be a useful tool for businesses, allowing them to connect with prospective customers, find support when they need it, and build a reputation as a helpful resource.
Many businesses are now seeing the value of being on the internet and are taking advantage of the opportunity to reach potential customers. Instead of relying on traditional forms of advertising, they are embracing the digital world and establishing themselves as a legitimate source of information and support.