New York City is one of the biggest cities in the U.S., with over 8.3 million people living within its limits. With such a large population, it’s no surprise that the city is incredibly rich in terms of marketing diversity. While there is plenty of traditional advertising around, the city is also home to many unconventional marketing and advertising strategies. If you’re looking for inspiration on how to market your business in New York City, then check out these 10 unconventional ways to market your business.

1. Use the Metro

If you’re trying to connect with consumers in New York City, then the subway is your best friend. For starters, the entire city is within walking distance of a train station, making it super easy for passengers to get around. In fact, you can even buy a metro card to save money on travel. Moreover, many train lines have an express stop at either of the city’s airports, making it even easier for travelers to get to their respective flights. All in all, the subway is a great tool for marketers looking to reach consumers in New York City.

2. Use Airbnb

If you’re looking to connect with consumers in New York City, then one of the best (and most popular) options is Airbnb. The short-term rental platform allows you to list your apartment or home as an Airbnb hotel, and guests can then make booking requests via the platform. Moreover, the accommodations themselves are of a high quality, and the location is always central to what the city has to offer. If you’re looking to market your business in New York City, then Airbnb could be the perfect fit. Booking a room where you can easily host a marketing event for your business is a cost-effective way to connect with potential customers in the city. 

3. Take Advantage of Crowdfunding

If you’re looking to raise capital for your business, then you may consider using crowdfunding platforms like Kickstarter or Fundable to successfully raise money from friends, family and even complete strangers. According to crowdfunding insider Jenny Blake, the platforms have changed the game for entrepreneurs who want to fund their projects. While traditional venture capitalists may not be willing to take a gamble on your company, crowdfunding platforms allow you to prove to them that there is a market for your product and that you’re not a risk.

Getting funds on these platforms is not easy, though. In order to succeed, your project must be compelling, and you must be able to convince people that your idea will succeed. Moreover, you must convince people who have not invested in ventures of this kind before. If you’re looking to market your business in New York City, then consider using these platforms to successfully raise capital for your project. Moreover, if you’re looking for investors who are in the city, then check out these online marketplaces that connect entrepreneurs with people who have money to invest: