Online Marketing in NRW – The Basics

The number of people using social media channels like Facebook, Instagram, and Twitter has increased to over a billion monthly active users worldwide. Now, with over a quarter of the world’s population online, marketing techniques have evolved to keep up with these ever-changing times. Traditional marketing methods such as billboards, magazine spreads, and radio ads have been replaced with social media platforms like blogs, websites, and YouTube channels.

Marketing in the digital age is different, but it doesn’t have to be hard. With the right approach and using a few online marketing tools, you can successfully market your business online and gain more customers worldwide.

In this article, we will discuss the basics of online marketing in North Rhine-Westphalia (NRW), Germany’s most populous state. Being a hub for business and innovation, the state has a very high number of well-educated, English-speaking professionals, which makes it an attractive market for global businesses.

The Basics Of Online Marketing

The practice of online marketing includes all the methods businesses use to advertise their products online. These methods range from organic, unpaid marketing (such as building a blog to post articles about your product or serving as an online hub for your industry) to paid advertising (such as running ads on social media channels).

Organic marketing is mostly free, while paid advertising is typically very affordable. When compared to other advertising methods, organic marketing has been proven to have an exponentially higher ROI (Return On Investment).

Why should you consider organic marketing over paid advertising? Consider this: paid advertising often doesn’t work as well as we’d like it to. That’s because the people most likely to be reached by these types of advertisements are already familiar with your company or brand. So when they see an ad for a competitor, they’re more likely to click on it because they already know what the ad is trying to sell. In other words, paid advertisements can sometimes be a bit of a waste of money.

What Is SEO?

Search engine optimization (SEO) is the process of affecting the rankings of a website or blog in search results for a chosen search engine. To learn more, visit the Google SEO blog.

Many businesses think that ranking high on search results means they’ll get lots of customers, but that’s not necessarily the case. Although high rankings can lead to increased traffic, the traffic that comes from organic search (that is, search results from natural or real-life searches as opposed to paid advertisements) isn’t necessarily valuable.

In some situations, the best way to attract potential customers to your product is by encouraging them to come to you instead of searching for the product you offer. For example, if you’re a plumber and you want to grow your business, you might want to consider investing in organic marketing to attract customers to your website and social media channels. On your website, you can further entice people to contact you by offering them value (that is, offering them something more than what they came for in the first place). This method is called website organic marketing.

Why Does SEO Matter?

Although SEO is an important aspect of any online marketing plan, it’s especially crucial for the growth of small businesses that don’t have the budget for paid advertisement. When customers search for products or services you provide, you’ll want them to find your website first. To learn more, read the Google SEO guide.

The more you know about SEO, the more you can make it work for your benefit. For example, if you’re a fashion brand and you want to sell clothing online, but you don’t want to spend a lot of money on costly ads, you can use SEO to get your clothing brand out there to potential customers before your competitors.

SEO is about more than just getting your site to show up on the first page of search results. You want to make sure that when people click on that initial result, they end up on a page that’s helpful and relevant to their needs. When customers get to your site, the design of the page should make them feel like everything is easy to understand and that you’ve prepared for their needs. Using SEO, you can make sure that when people come to your site, they’re getting the best experience possible.

What Is Content Marketing?

Like SEO, content marketing is a type of organic marketing that focuses on creating valuable content for potential customers that are already on your website or social media channels. The goal is to attract, engage, and convert potential customers into paying customers.

Why do you want to focus on content marketing? Again, it comes back to the need to have a website that’s relevant to your target audience. When customers come to your site, they should easily be able to figure out what you offer and, if it matches their needs, they should be able to see that you’ve prepared content that’s beneficial to them.

The content you create for your website can also be used as an organic marketing method. You can interview industry experts, write helpful tips and tricks, or create useful infographics. The choice is completely up to you.

Why Should You Create Valuable Content?

There are several reasons why you should create valuable content, but here are a few of the big ones:

  • It builds trust.
  • It attracts potential customers.
  • It encourages them to visit your website.
  • It provides information that is valuable to your target audience.
  • It distinguishes you from your competitors.
  • It allows you to connect with other businesses that are relevant to your industry.
  • It creates a conversation.
  • And the list goes on.

In a nutshell, valuable content means that you’re providing some good reason for people to want to connect with you.

How Do You Create Valuable Content?

The best way to create valuable content is by practicing good digital marketing. Just like with SEO, your choice of topics and the way you present them will make a big difference in the quality of your content. When it comes to online content, customers are more likely to trust established brands and companies than they are smaller, unknown brands. The more you engage with your audience, the more they’ll trust you and believe you can solve their problem.

Deciding what type of content to create can be difficult. You might want to consider starting with a blog because it’s easy to update whenever you have new information or insights to share. Also, a blog post can be easily shared on social media channels, thus increasing its reach to potential customers.

Blogs, Websites, And Social Media

Whether you choose to publish your content on a blog or website, you should consider the medium to be flexible and able to evolve with the times.

As we’ve discussed, SEO and content marketing are types of organic marketing, which means they rely on existing, unpaid traffic (that is, traffic that’s already come to your site) to gain exposure and encourage more people to visit your site. When it comes to getting people to your site, the traffic you have already created cannot be denied, and neither can the flexibility of the platforms you choose to use.

Blogs and websites are free to use, and they have the capability to gain traffic to your site regardless of your industry. Moreover, the more you engage with your audience on social media channels, the more interested potential customers will be in your product or service. With over a billion active monthly users worldwide, the reach of social media channels is virtually unlimited.

How Do You Engage With Your Audience?

As we’ve discussed, content marketing is a type of organic marketing which relies on creating valuable content that is regularly published. One of the best ways to engage with your audience is by responding to their comments and questions. A lot of bloggers and website owners respond to questions and comments via social media channels, thus enabling a two-way conversation between the blog post’s author and the reader.

Moreover, taking the time to listen to and address any concerns or questions from your audience can greatly improve their experience with your content and increase the likelihood they’ll come back for more.

The Takeaway

As we all know, SEO is search engine optimization, and that’s all it is. It’s a technique used to improve the ranking of a website or blog in search results for a chosen search engine. Now that you’re equipped with the basics of SEO, you can take the information you’ve learned and use it to shape your online marketing strategy and successfully grow your business.