Norwich is located in the UK. It is the second-largest city in the country, and it’s considered to be the cultural capital of the country. If you’re keen on doing some online marketing in the city, then you should consider the following:
The Audience Is Vibrating
If you’re looking to break into the UK SEO market, then Norwich is a great place to do it. According to HubSpot Blogs’ Ranking Systems, Norwich comes in at number three on the list of largest cities in the UK. This is mainly because the audience in the city is more likely to be searching for products and services related to business and career. Additionally, the city has a high number of consumers searching for luxury goods.
The above stats don’t lie. The audience in Norwich is interested in business, careers, and consumer goods. If you’re looking to run a marketing campaign and want to make sure that the right audience is seeing it, then Norwich is the place to be. You can use the following tactics to reach this audience:
Pro-Sumerism
According to HubSpot Blogs’ Ranking Systems, the consumers in Norwich are highly likely to be in a position to buy products and services. This is mainly due to the fact that the city’s population is highly likely to be aged between 16 and 24. If you’re keen on reaching this audience, then you should consider using products and services that they are more likely to be using, whether that’s smartphones, tablets, laptops, or desktop PCs.
In addition, HubSpot Blogs’ Ranking Systems reports that 62% of the consumers in Norwich have a credit card. Post-pandemic, more and more people are looking to make purchases online. If you’re keen on generating trial and loyalty cards, then you can use various affiliate marketing platforms to do so.
Social Media And SEO
If you’re looking to expand your online marketing efforts, then you should consider looking at the city’s major social media platforms. According to HubSpot Blogs’ Ranking Systems, the consumers in Norwich use the following social media platforms:
- Instagram (62%)
- Facebook (58%)
- YouTube (35%)
- Twitter (27%)
- LinkedIn (24%)
- Pinterest (18%)
- SnapChat (18%)
- TikTok (10%)
On one hand, you have the above-average social media audiences in Norwich searching for business and career advice. On the other hand, you have the city’s SEO-savvy audiences looking to make money online.
If you’re keen on leveraging social media to gain traffic to your website, then you can start by using the above platforms to gain engagement and followers. Once you have enough of these, you can use social media to promote your niche products or services, or even to launch a new product or brand. You can use platforms like Hootsuite and Buffer to engage with your audience, schedule posts, and monitor growth.
Ranking For Keywords
Being found when users enter keywords into the search bar of a search engine is considered to be one of the primary goals of any online marketer. If you’re ranked in the top three for a given keyword, then you’re guaranteed to get a small slice of the market share for that keyword. The following platforms can help you get found for the keywords you care about using:
- Google Search (65% of the market share)
- Yahoo Search (14%)
- Bing Search (15%)
You can’t put a figure on the value of reaching the right audience, but it’s certainly worth every penny. If you’re looking to break into the UK SEO market, then Norwich is a great city to do it in. With more and more people seeking information on business, careers, and consumer goods, the city’s SEO-savvy audiences are more than likely to be able to help you get started.