The Covid-19 pandemic changed the world as we know it, and our digital lives were changed forever.
Marketing and advertising became real-time interactions, and digital marketing became “traditional marketing.”
However, while this was happening, a business or brand that wished to stay ahead of the curve would have already begun preparing for the post-pandemic world.
The question is: how can brands and businesses continue to thrive in a post-pandemic world? How can they continue to create meaningful connections with consumers, and how can they continue to grow?
Many marketing departments have begun to distance themselves from traditional marketing activities and instead focused on developing their digital presence.
This has enabled them to experiment with different digital marketing activities and strategies, and have adopted a “growth mindset” regarding digital marketing.
While companies should not avoid “traditional” marketing activities completely, they should re-evaluate them and determine what is working and what is not.
The post-pandemic world will present new challenges, but it will also enable marketers to discover new ways of connecting with consumers and driving business.
Why Online Marketing in Northamptonshire?
Northamptonshire is located in the north-central part of England. It is mostly rural, with small towns and larger cities all found within its borders. It is a county with a significant population of older people and an increasingly diverse population.
This makes it an ideal market for online marketing activities. According to the 2021 Census, Northamptonshire had an estimated population of 509,600, making it the fifth-largest county in England.
The county is often associated with ‘brick-making’, with many of the buildings in the county being made with this material. This is primarily due to the fact that in 1881 William Morris founded the Northampton Brick Company, which is now part of the Templeton Group.
However, the industry has changed since the company was established. Today, the county makes a large portion of the world’s porcelain; it also has a growing digital marketing presence.
This is largely thanks to the ‘E-commerce’ and ‘Online Marketing’ sectors, which are currently the two largest industries in the county. This is also likely due to the fact that Northamptonshire is located on the doorstep of the ‘M4′ corridor, which is known for its high-speed internet connections.
This is certainly an interesting development for an area that was previously seen as a ‘mainstream’ marketer’s market.’
This is reflected in the diverse population of the county. While there are still many older consumers, the stigma associated with getting ‘cold-called’ by a marketing department in the current climate is less of a concern. This was not always the case.
In years to come, as more people distance themselves from ‘traditional’ social activities, marketers will have to adapt their strategy and adopt new ways of communicating with consumers.