Online Marketing Niches: Which Ones Are Best for You?

Do you want to create your own digital hub of inspiration? Or would you rather stay connected with other creatives and entrepreneurs through social media? There are many different options available to you as an online marketer. What type of content do you want to create to attract your ideal audience?

Creating content for online marketing can be quite complicated. There are so many different platforms, social media channels, and communities to choose from. It’s important to find your perfect niche and build a following around content that is tailored to that audience.

Here are some of the most in-demand marketing niches:

1. YouTube creators and influencers

The creators of YouTube are among the most sought-after content creators in the world. There are hundreds of thousands of channels and billions of views on the platform each month. If you’re looking for success on YouTube, start a channel about anything related to video blogging.

Why? Videos can be engaging and entertaining, while also being informative and having engaging content makes for great marketing material. You can also use analytics to track the most effective videos and use that data to grow your channel. A 2018 HubSpot study found that video bloggers on YouTube get 3.5 times the views of a typical blog post.

Videos also tend to perform well on social media. According to HubSpot, 92% of consumers follow videos posted to social media. If you want to build a social media following, start a YouTube channel.

2. Etsy sellers and Amazon vendors

If you’re an Etsy seller, you can build a following of customers who are interested in your products. You can use the platform to connect with consumers who are keen to purchase your handmade goods. If you’re an Amazon vendor, you can establish yourself as an expert and grow your business through word-of-mouth marketing.

Why? Amazon shoppers have more purchasing power and are more likely to discover new brands and products. If you want to get your products sold on Amazon, start an Amazon Vendor account.

There are also many digital marketing jobs available on freelance platforms like and If you’re looking for career opportunities, build a portfolio demonstrating your skills and expertise.

3. Influencers and social media celebrities

If you’re looking to develop your personal brand, create content frequently and consistently to build a community. Start by paying close attention to your favorite influencers and how they engage with their audience. You can also try to emulate their style and build a following of your own.

Why? Influencers have a large and loyal audience that follows them across social media. If you want to be an influencer, start a blog and use your unique perspective to comment on relevant topics.

Another option is to become one of the many celebrities who use social media to promote themselves and their projects. If you can build a large enough audience, you can potentially gain valuable sponsorships and funding for your projects. 

4. Affiliate marketers and sellers

If you’re looking for flexible working opportunities, consider an affiliate marketing job. You’ll need to choose a niche market—such as real estate, beauty, or health—and build a following around content that is tailored to that audience. Once you’ve established yourself as an expert in your chosen field, you can then pitch affiliate products that are relevant to your niche.

Why? When someone clicks a product link or buys an item that is promoted on a social media channel, the revenue is then split between the person who created the content and the vendor who provided the product or service. The person who created the content gets a commission while the vendor gets paid a fee.

5. Bloggers and journalists

If you’re a blogger or a journalist who wants to build a following, consider this option. Start by establishing yourself as an expert in your chosen field and then choose a platform that is dedicated to in-depth analysis of your niche.

Why? As a blogger, you’ll be able to build a large audience that is dedicated to your topics. In addition, many publications and platforms pay you to write about their products and services. If you’re looking for a way to earn a passive income stream, consider starting a blog.

Now, you might be wondering which type of content is going to be the most valuable to you as an online marketer. After all, video is the most popular type of content on social media. However, the truth is, written content will always have value. Why?

The content you create will not only be valuable to you, but it will also be valuable to the people who are reading it. If you want to attract a specific audience to your content, consider starting a blog in a niche where your content is popular.

The important thing to keep in mind is that you should choose a niche where you can build a sizable audience. Once you’ve established yourself as an expert in your chosen field, you can then choose an income stream that is most viable for you.